Iโm starting to trust amazon reviews less and less these days after some bad experiences with products breaking after only a few weeks. These are well reviewed products I bought but from companies that were clearly drop shippers. It feels like App Store reviews now. Lots of drop shippers buying cheap products from china, slapping their own logo on it and then reselling and then playing the SEO game to get ranked highly, such as buying their own products and then writing hundreds of fake reviews. Just search for power adapter and you find a bunch of the same looking products but priced differently. Last two I bought broke after 2 months and the warranty was only one month, plus I pay for shipping it back.
You are 100% correct. As a seller if you fail to keep your product on the first or second page, regardless the quality of the product, it will not sale. You have to always put more emphasis on seo. Have seen it first hand.
Fakespot always.
Amazon is full of fake goods. I much prefer buying direct now because of it.