Layoffs

Apple: 200 employees laid off from Self driving car project

Jan 24

Why has Apple fired 200 people from its car project and relocated them to other projects in the company ? Are they trying to get away from car project ?

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  • Uber #muga
    Level 5 self driving cars is at best a decade away. Pretty much everyone in the industry is acknowledging this now.
    Jan 2448
    • Snapchat BigCoin
      @JimRaynor - you’re just bitter cuz Kerrigan would rather get plowed in bed by a random ultralisk than choose ur measly Terran dick (jk🤣)

      L5 for personal vehicles is going nowhere anytime soon. A better system is to make cars and fuel incredibly cheap, employ more human drivers. How much value do you get by having an autonomous vehicle? So most baristas can save 30 min of their life on a commute? Uber already solves efficiency issue, just not the cost-profit problem
      Jan 26
    • New pTfU32
      @BigCoin so only baristas drive? Overpaid software engineers don't drive?
      Jan 26
    • New zorkan
      Eh I give it 3 years. I do think the legislative component will present a significant challenge, and perhaps why Apple is pulling out.
      Jan 26
    • Snapchat BigCoin
      @pTfU32 how many software engineers are there on the road compared to the other workers who don’t have a high paying job. Agree that software engineers are “overpaid”. But you have to realize most workers aren’t getting overpaid software TC and have to drive. You’re talking about saving 30 min for 1% of the population. Whereas I’m saying that saving 30 min for most workers’ lives won’t amount to much anyways.
      Jan 26
    • Snapchat BigCoin
      Yeha legislation is for sure going to fuck the concept hard. Never mind that autonomous is safer than most humans in the long term. If even 1 AI crashes, then it’s a no-go. #doubleStandards
      Jan 26
    • Uber jidao
      Argo tech is no better than any other startups, inside information as well...
      Uber tech is crap but that every one knows.
      Lyft is trying hard to replicate ATG, at least that's how they tried to sell it to me, so they're doomed...
      Realistically, only waymo and Tesla have a chance right now
      Jan 27
    • Microsoft FBisEvil
      Neither have a chance
      Jan 27
    • Microsoft metoo++
      I bet Ford does it on a large scale before any startups. They seemed to be the only ones who realized it was over a decade away, like 5 years ago.
      Jan 27
    • Microsoft FBisEvil
      Electric kind of sucks. Hybrid if far better for practical vehicles
      Jan 27
    • Microsoft Dedpull
      At this point and probably for the next couple of years, agree! There needs to be a serious advancement in battery tech / sustainability. For realistic, wide spread all-electric adoption. Sooner or later people are going start waking up to the long term pros/cons.
      Jan 28
  • Nokia Durka
    Apple has as much to do with cars as Boeing does with dildos. Probably a good call. Now if they just stop making watches...
    Jan 2428
    • Amazon n0v
      So in the 8 years since jobs stepped down, apple managed to release homepod, which sold a couple million units and gets a ~5% share of the smart speaker market. A me-too product. This is what the largest richest company in the world, which vast resources, a tremendous brand, great engineers, fabulous marketing and so on can muster? Color me unimpressed. The watch at least had some potential and did kinda good volume. Meanwhile Cook has managed to basically double the iphone's price from $499/$599 to $999-$1449. He's great at operations, but where's the innovation? Where's the new products? Where's the whole new product categories? Where is Apple leading the industry? Where's the bench for when iPhone sales drop?
      Jan 26
    • Amazon onMyWay
      Or airpods for that matter
      Jan 26
    • Apple G218d245
      AirPods is an amazing product and there’s nothing like it on the market right now. Most smartphone prices have gone up (even doubled) after 2011. In terms of innovation, I don’t think Apple has ever made anything new that the world had never seen before. Apple specializes in re-inventing existing technology and making it better and easier to use. I don’t think that has changed a lot since 2011. Go use a homepod and you will find how good it sounds. Use an airpod and you’ll never feel the need to unplug your earphones from your ears ever again. The ECG on apple watch is literally saving lives. Siri and apple maps are probably lagging but I have found Siri improving every day. Siri shortcuts is really handy and not many personal assistants can do it if I am not wrong. If this is not innovation, I don’t know what is.
      Jan 27
    • Apple Hansel2
      “If this is not innovation, I don’t know what is.”
      I’d wager the OP does not as well
      Jan 27
    • Google sunnyvale8
      Lol at airpods. Nothing says I'm an idouche like wearing those things. Trying too hard to be cool
      Jan 27
    • Amazon n0v
      There's incremental innovation on airpods. But really, airpods are an accessory. It's not a core tech product. It makes the iPhone experience slightly better (and more expensive). Both iPad and iPhone (and even iPod) were huge innovations which defined the modern consumer markets. Everyone in the industry was chasing Apple. (Until recently where companies like Huawei, Oppo and a few others are out innovating). I don't mean to diminish some of the cool and hard work that apple engineers are doing on incremental improvements to the phone, or whatever else. It's hard to do big changes to an entrenched product like iPhone. But Apple, under Jobs kept coming out with industry leading new products and new product categories. That's not happening now imo. There's some incrementally cool things like airpods and some me too products like homepods; but that is totally different (in scale, in importance and in revenue). No one else cares to try to make a homepod, they are busy fighting with echo and Google home. The investment in a self driving car, or even an apple branded car seemed like it had the potential to be industry disrupting. With that cut, I wonder what Apple is going to release now, and I'm not optimistic. Hopefully not a $100 more expensive iPhone 12 with some interesting but not groundbreaking features.
      Jan 27
    • Apple zrqv72
      I really can’t stand idiocy. Apple has released significant products since Jobs (it does so every year) and released several new product categories (speakers, wearables, pay, music I think too). As for innovating - I’m 2010 every dev who hated Apple claimed they never innovated because they waited for the Zune to come out before making the iPod. And Apple iterated and did it well. Now all of a sudden in 2019, people blame Apple for not being the first mover if there is a shortfall. There is a lot to criticize Apple on but give me a break. Amazon puts out failed product after failed product and doesn’t care because it’s trying to see what works at this point. Apple isn’t like that. Sorry.
      Jan 27
    • Amazon n0v
      iPod was released in 2001, zune came out in 2006. Before iPod, there were almost no portable mp3 players. Minidisc had a following in Japan and a few niches. iRiver had a portable mp3 player, but it was hard to use and almost no one bought it. So iPod was a transformative product, which Microsoft dismissed. They jumped on the zune bandwagon only as the portable music player market was on the decline. Anyways, we can agree to disagree. I see Apple of today polishing it's existing ecosystem, incrementally increasing price and not releasing transformative products. The watch is about the closest to a new product category, and that was released without Jobs (though perhaps Jobs gave the initial green light). The company today is different than under Jobs. Amazon has always had a different philosophy of trying to iterate fast, ship products quickly and often before they are ready and then respond to customer and market feedback. That has led to some failures, but also led to some huge successes. Maybe Apple is constrained to live up to it's past. In any event, I don't see the innovation coming out of apple that they once had.
      Jan 27
    • Apple G218d245
      You are right. We have to agree to disagree. While I do agree that of late, Apple has not been able to disrupt the market with something like an iPod or iPhone, we also need to face the reality that expectations of consumers have increased and there is too much competition in the market. It has become way harder for any company to dazzle their customers any more. I think Apple’s incremental updates are pretty good and our customers love them. We want to make quality products that just work out of the box and don’t like experimenting on our customers with gazillions of shitty products like Amazon does. When we release something, we make sure that our customers would love it and that hasn’t changed since 2011.
      Jan 28
    • Amazon n0v
      And this is where the new product becomes necessary... When Apple announces a 15% drop in iPhone sales. Welcome to stagnating stock, otherwise.
      Jan 29
  • Twitter Oomnj
    Obviously the car can self drive now so they don’t need the drivers
    Jan 241
  • Microsoft BarFoo
    I’m confused. Were they laid off, fired, or reassigned?
    Jan 246
    • Yahoo snvca
      200 people were moved to other projects.
      Jan 24
    • Microsoft BarFoo
      Good to know. Because OP stated “laid off” in the title, the “fired” and “relocated” in the summary.
      Jan 24
    • Clover Health doenfh
      Yup. Hyperbole.
      Jan 24
    • Cisco StoneHeart
      clickety clickbait.
      Jan 25
    • Marvell 8gu
      I thought some were actually laid off while some were reassigned?
      Jan 25
    • I thought 200 laid off and many others reassigned?
      Jan 25
  • Apple G218d245
    Lol. Are you from Fox news? There is no self-driving car team in Apple. #FakeNews
    Jan 249
    • Microsoft fjrkmwfj
      I personally know at least 2 ppl working there so GTFO
      Jan 24
    • Apple G218d245
      @Microsoft : Did those 2 guys specifically tell you that they were working on self driving cars? May be that’s why they got fired. 😃
      Jan 24
    • Microsoft fjrkmwfj
      LOL, I bet every person working in that self driving project has told this to at least 1 person no working there . Anyways, I was told 2 years ago and not today for them to get fired today
      Jan 24
    • Apple G218d245
      May be they just found out about it today.
      Jan 24
    • VMware kungfu!
      Right, and so they decided to fire all 200 of them
      Jan 25
    • New SharmaG
      Maybe the people who worked on it didn't know it either. No wonder it didn't get built:)
      Jan 25
    • Microsoft fjrkmwfj
      @SharmaG, you are spot on.. I died laughing 😂😂😂😂
      Jan 25
    • Amazon onMyWay
      When you give credence to Fox News by looking like a moron

      Yikes
      Jan 26
  • Google actim
    Wow, good that I didn't agree to interview there when approached. Is it game over, for them?
    Jan 242
    • Glassdoor zrooper
      They're also lucky for not getting you
      Jan 25
    • Tesla santaclz
      Hahahaha
      Jan 26
  • Microsoft fjrkmwfj
    Apple might itself get laid off as a software company pretty soon..
    Jan 2520
    • Amazon RCRV46
      Lol since when is Micro-hardon number 1 in cloud?
      Jan 25
    • Microsoft fjrkmwfj
      @RCRV46: Cultivate the habit of being aware by reading news. If you can't read it watch it or have your kindle read it for you.
      Jan 26
    • Amazon n0v
      Lol, is Microsoft still folding office revenue into cloud and claiming to be doing great?
      Jan 26
    • Microsoft fjrkmwfj
      LOL, problem is Amazon wide, guess. Read my reply above baby
      Jan 26
    • Amazon n0v
      Lol. So to spell it out, revenues for intelligent cloud division include Windows server, Enterprise services (which include Enterprise agreements for office 365, Windows and other support agreements for Enterprise) along with Azure. But Microsoft refuses to break down the revenue for Azure on its own. Apparently Microsoft has something to hide about Azure revenue. The real revenue is coming from server and office 365, which are essentially taken from Windows and Office orgs. Brag about Azure when Microsoft isn't scared to publish revenue for Azure on its own. And btw, Android outsells windows nearly 10X.
      Jan 26
    • Microsoft fjrkmwfj
      Whatever floats your boat man!
      Jan 26
    • Apple Hansel2
      That was a logical takedown noV - kudos for being so articulate!
      Jan 27
    • Microsoft fjrkmwfj
      Devil's advocate 😂😂😂
      Jan 27
    • Apple G218d245
      I like playing games on my PC (in Microsoft’s defense). Apple just doesn’t care about PC gamers like me. 😒
      Jan 28
  • Uber zerxifk
    Everyone is solving the easy 80% problem and claim they can do self driving

    The rest 20% will be the hardest and nobody will get there in 10 years

    Expect the self driving hype to cool down pretty soon
    Jan 255
    • Dropbox Gbo
      80% auto driving is good enough for me. Imagine having a computer assist in braking in emergency, prevents you from doing something stupid or crazy and helps with traffic. Good enough
      Jan 25
    • Uber zerxifk
      Not good enough to replace human drivers(ride sharing), to eliminate car ownership, to solve traffic congestion.
      Your expectation is only to avoid accident (which is very important) but isn’t gonna generate more economy growth or get 100b companies.
      Jan 25
    • Dropbox Gbo
      Point isn’t to replace humans but make the job easier for humans. Nobody cares about 100b right now, haha all paper money
      Jan 26
    • Google sunnyvale8
      They are different problems
      Jan 26
    • So you mean getting to level 4 is easy and achieving level 5 will be exponentially hard?
      Jan 26
  • Microsoft pugec
    LOL, was it fired/laid off or relocated. These a different terms. Pl. Don't use them interchangeable.
    Jan 240
  • Tesla 100thieves
    Wow I got an offer from them in October. Didn’t take it.
    Jan 256
    • Microsoft HUyN72
      Traiter
      Jan 25
    • Tesla 100thieves
      Their pitch was like “we have a plan now on how to execute and this is the most desired team at apple now”. Honestly the people who interviewed me were super smart and have done a lot of amazing things with iPhone cameras and operating systems.

      I just found their offer to be low and had a really good offer from another place. Would have picked apple otherwise.
      Jan 25
    • Microsoft HUyN72
      You should be loyal to Tesla
      Jan 25
    • Microsoft HUyN72
      😕
      Jan 25
    • Tesla 100thieves
      Lol 😂. Tc is life. Also Tesla is not loyal to its employees.
      Jan 25
    • Amazon eidbfken
      Loyal to Tesla? Seriously? Nobody would join them after all...
      Jan 25
  • General Motors Li523f6
    FML
    Jan 249
    • Are u a car?
      Jan 25
    • General Motors Li523f6
      I am in a unique position where there is the potential to be laid off at my current employer, and I happened to clear onsite interview with this group at Apple. So worst case scenario is nothing and best case I’m choosing between two opportunities. The uncertainty is the worst part.

      There’s other stuff out there but I like my current job, and this opportunity is probably the best Segway into tech/Bay Area for me.
      Jan 25
    • Apple iHateFruit
      Go to another automotive company. Most of them are better than Apple at building cars.
      Jan 25
    • General Motors SCruise
      🤣🤣 but far worse at location and compensation
      Jan 25
    • Amazon RxPD12
      I used to be a mechanical engineering major, I switched to CS because of that very last comment
      Jan 25
    • ^ay same. I studied mechanical engineering cause I thought software would be outsourced so easy.. now I regret lol
      Jan 25
    • New SharmaG
      I saw the same kind of thinking in the university undergrads in the mid 2000s. Never understood it. Talent trumps in software and these kids were scared of outsourcing.
      Jan 25
    • Cruise Automation opet40
      Why wouldn’t you just transition to Cruise?
      Jan 25
    • General Motors SCruise
      I’ve considered it
      Jan 30
  • Microsoft CykaBlyat
    They realized nobody would buy a $500k apple car that stopped working when the battery lifetime hit 99%.
    Jan 260
  • Did they relocate them to china?

    You know where apple makers actually live
    Jan 240
  • LinkedIn INittoWin
    If any PM from that team is here PM me if you are interested in LinkedIn we are higher big time for PMs. Same goes with engineering. And I want to say I am sorry about your current set back and wish you all the best
    Jan 250
  • eBay KIXC47
    Tesla > all
    Jan 251
  • New wakanai
    Fuck Apple!
    Jan 250
  • Facebook nksz83
    Why a decade away? Aren’t waymo and cruise already driving 1000s of miles per disengagement? Maybe won’t work in snow or rain lol but can always sell in CA and Dubai first lol
    Jan 254
    • Uber zerxifk
      Know what’s L5 first
      Jan 25
    • Google sunnyvale8
      It's all pr bro. One day waymo will be cancelled
      Jan 26
    • Google actim
      Ain't gonna happen.
      Jan 26
    • Amazon brig
      Google stock would fall so hard if they cancelled waymo, they'd keep it going even if just for the illusion of progress
      Jan 26
  • Salesforce rlink
    The paper pusher CEO needs to be fired. He has nothing to show for after Jobs death. Sometimes I wonder what did Jobs see in this joker.
    Jan 300
  • Lumentum EPgo02
    It’s not their forte. And it’s too expensive to operate.
    Jan 250
  • Lyft coolmojo
    Aurora has the best engineering team hands down...I’m hearing they are moving at a faster pace then the other AV companies
    Jan 280
  • Google uYhx7
    lmao, Bob is still leading this shitshow?
    Jan 250
  • Bloomberg TREQSlayer
    Maybe they fired the test drivers
    Jan 250
  • Microsoft HUyN72
    Pretty much companies already spent tons of cash on it like
    Waymo, Uber...Other companies they have to make it work. Because they already spent tons on it there is no turning back.

    Apple haven't dumped that much cash into the priejct or even started. So it makes sense they chose safer path to backoff and observe this market.
    (Plus Apple is making luxury cars like Tesla, so I don't think it's that essential for them for having level 5 self driving to support their business modell
    Jan 250
  • Amazon peodnch
    Who cares
    Jan 250
  • Clover Health doenfh
    Source?
    Jan 240
  • Dropbox Gbo
    They didn’t fire anyone. Idiot
    Jan 251
    • Amazon brig
      Some got moved around, others lost their jobs. Do some research before calling other people idiots
      Jan 26
  • Microsoft Rhrbf
    We hired a few of them, for the Microsoft Surface Car project.
    Jan 280
  • Amazon Wilkeee
    Maybe they didn’t really understood the directive to compete with Tesla
    Jan 260
  • Netflix GvYi87
    Were they R&Ding a project in India ?
    Jan 260
  • General Motors SCruise
    I just wonder how this will impact hiring for the team
    Jan 250
  • VMware yooooooolo
    Read the news for once.
    Jan 250

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