Apple Search Engine

New / Eng EjDf82
Oct 17, 2018 22 Comments

Will Apple ever make their own search engine? A lot of searches come from iPhone so it would be a massive business for them I would think. I’m kind of surprised they didn’t buy yahoo when it was for sale and fix it up. I know google is king at search engine but I feel like Apple has that big ecosystem that a lot of iPhone users would use it. Thoughts?

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TOP 22 Comments
  • Symantec / Cust. Srv.
    rockabily

    Symantec Cust. Srv.

    PRE
    Oracle
    rockabilymore
    Also Apple typically picks up small, healthy companies not a basket case liability like Yahoo. If they ever get into search it would be someone like a DuckDuckGo which is also paranoid about privacy and can fit in with Apple ethos.
    Oct 17, 2018 4
    • Uber bluebart
      Duckduckgo uses Yahoo for search...
      Oct 17, 2018
    • Apple / R&D EqbI36
      No
      Oct 17, 2018
    • Uber bluebart
      Yes they do @Eqbl36
      Oct 18, 2018
    • Symantec / Cust. Srv.
      rockabily

      Symantec Cust. Srv.

      PRE
      Oracle
      rockabilymore
      My point exactly. Why should Apple buy Yahoo when they can work with DDG that licenses Yahoo?
      Oct 18, 2018
  • Symantec / Cust. Srv.
    rockabily

    Symantec Cust. Srv.

    PRE
    Oracle
    rockabilymore
    Simple. Apple is not in the business of selling your data for ad revenue. That’s Google’s game. Apple has other ways to collect money from you.
    Oct 17, 2018 2
    • New / Eng EjDf82
      OP
      That’s understandable. High margins and a big industry though. I believe they take a cut from google though to be the default search engine on safari
      Oct 17, 2018
    • Apple / Eng Scion
      We still collect a few billion$ (through Google)....
      Oct 17, 2018
  • Microsoft King’s👑
    It’s not their DNA. They’re not a information/data company. Google is already cutting them a check for keeping google as their default search engine. They make (great) devices and weave experiences around those devices. They’re better off getting into AR/VR or building the ultimate car.
    Oct 17, 2018 4
    • New / Eng EjDf82
      OP
      It wasn’t Microsoft’s DNA either but they created Bing
      Oct 17, 2018
    • New / Eng
      DeafNDumb

      New Eng

      PRE
      McGraw-Hill Education
      DeafNDumbmore
      "Great devices" is arguable. Expensive and widely used? Yes.
      Oct 17, 2018
    • Microsoft King’s👑
      Microsoft has dipped it’s toes into a lot of businesses. It was their strategy in 80s and 90s to start a business to compete with their biggest perceived thread. .Net for Java/Sun Micro. Zune to put pricing pressure on iPods which was 97% of Apple’s revenue pre-iPhone, Bing for Google. SQL server for Oracle.

      They don’t care for these business to be hyper successful. They just don’t want to leave the space competition-free. BTW as surprising as it sounds, Bing is a profitable business.
      Oct 17, 2018
    • New / Product Hooked
      Yes, but google search is a potential threat to a software operating system, since it is a doorway. Especially goven Google’s inroads into Microsoft areas. So, it makes sense for Microsoft to try to compete to fight a potential churn.

      Not saying they’re doing a good job, but it’s better than yahoo, or ask ...
      Oct 17, 2018
  • If you use iphone you will see apple search on the left most tab. I use it more than google search. The best thing about apple search is that its searches within apps on your phone too. For instance, search for parks and recs,.. click on the tv show tab and it will start on your phone’s netflix app.
    Oct 17, 2018 2
    • New / Eng EjDf82
      OP
      But if you use that for a web search it goes through google
      Oct 17, 2018
    • Symantec / Cust. Srv.
      rockabily

      Symantec Cust. Srv.

      PRE
      Oracle
      rockabilymore
      I don’t think you got the question. On device search on iOS uses apple’s finder/spotlight technology. They have had it for years.
      Oct 17, 2018
  • Apple / Eng Scion
    Siri is the new search.
    Oct 17, 2018 1
    • Apple / Eng yVcI11
      This. Multiple Siri execs worked on Search for google or amazon a9. Apple doesn't present to customer how queries are routed but there is already a search engine inside apple.
      Oct 28, 2018
  • Apple Bibi8
    There are three reasons to build something.. 1) Make money 2) Build something of value 3) 1+2

    For Apple, there’s no point in reinventing the wheel unless there is additional value to be added. Maybe if it goes on a crusade against the privacy issues related to search, it may happen but IMO the effort is not worth it yet.
    Oct 25, 2018 0
  • Apple / Eng
    Hey
    Oct 18, 2018 0
  • TuneIn Pshush
    Apple is a hardware company.
    Oct 17, 2018 0
  • Sprint lxCy58
    It’s way too late for that. They had an opportunity to build a search engine a few years back but decided not to. Google has a pretty much perfect search engine so there’s no reason for Apple to risk billions and gamble their reputation on building something that we already have.
    Oct 17, 2018 0

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