Best template for customer interviews??

ADP / Product
mrv

ADPProduct

BIO
Just another Product guy looking to become CR7 of his field
mrvmore
Aug 19, 2018 3 Comments

What are the best techniques to identify user needs?

No bookish knowledge please

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TOP 3 Comments
  • McKinsey Moonface
    For qualitative - you can do ethnographies where you observe/interview them in their natural environment. Suggest 6-8 customers. Have some high level but open ended questions in mind and then it just comes naturally as you start doing the interview.

    For quant - work with a data scientist and customer insights SME to do a comprehensive survey with a diverse sample
    Aug 19, 20182
    • ADP / Product
      mrv

      ADPProduct

      BIO
      Just another Product guy looking to become CR7 of his field
      mrvmore
      OP
      Can you elaborate more.
      Aug 19, 2018
    • McKinsey Moonface
      Just google what I said. It’s not that hard.
      Aug 19, 2018

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