Best template for customer interviews??

What are the best techniques to identify user needs? No bookish knowledge please

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McKinsey Moonface Aug 19, 2018

For qualitative - you can do ethnographies where you observe/interview them in their natural environment. Suggest 6-8 customers. Have some high level but open ended questions in mind and then it just comes naturally as you start doing the interview. For quant - work with a data scientist and customer insights SME to do a comprehensive survey with a diverse sample

ADP mrv OP Aug 19, 2018

Can you elaborate more.

McKinsey Moonface Aug 19, 2018

Just google what I said. It’s not that hard.