CS new grad looking at career progression

Looking for advice on my first job that will help with my overall career progression. I have a couple offers: - Accenture as a tech analyst (consulting) - State Farm on the AI team (SWE) I was wondering which position would look better when I apply to for future AI/NLP related positions. As a CS new grad, one of my ideal jobs is to work at Amazon on the Alexa team. Accenture has a well known name and the experiences with different cilents could be helpful. State Farm has a team that is working on a Chatbot and other "innovative" AI products. Does the name of the company matter or will the project always be the most important?