Culture of secrecy at Apple

McAfee JohnMcAfee
Jun 7, 2018 21 Comments

A friend of mine recently joined Apple and the most repeated words in her 3 weeks so far have been “secret” and “confidential”. Even while getting knowledge transfer sessions from people in the same team!

I can understand hardware teams working in a shroud of secrecy. But why software, that too among internal teams? It just doesn’t compute. There are dozens of companies out there with better software and services than Apple. Not really sure what’s there to hide from your own team members or with other software engineering teams at Apple.

TC: A few hundred iPhone X

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TOP 21 Comments
  • Apple tuolumne
    I could explain it to you, but then I’d have to kill you.
    Jun 7, 20187
    • Apple textonix
      Exactly...
      Jun 7, 2018
    • McAfee JohnMcAfee
      OP
      You’re already killing me with iTunes.
      Jun 7, 2018
    • Apple / Eng
      JohnyH1v3

      AppleEng

      PRE
      Apple
      JohnyH1v3more
      Pity the antivirus didn’t catch that happening.
      Jun 8, 2018
    • McAfee JohnMcAfee
      OP
      I don’t think an antivirus can detect poor designed software.
      Jun 8, 2018
    • Apple / Eng
      JohnyH1v3

      AppleEng

      PRE
      Apple
      JohnyH1v3more
      Never heard of iTunes malware. Design doesn’t matter if there is no application.
      Jun 8, 2018
    • McAfee JohnMcAfee
      OP
      “Design doesn’t matter”

      Sums up iTunes.
      Jun 8, 2018
    • Apple tuolumne
      Who still uses the iTunes desktop app anyways? Agree it was never good.
      Jun 9, 2018
  • Microsoft LijjatPapa
    Most software at Apple is very closely tied to a hardware product.
    Jun 7, 20181
    • Apple / Engcho Chang
      This 👆🏿 there’s no internal secrecy on the server side
      Jun 8, 2018
  • New HuPl82
    😂
    Jun 7, 20180
  • Uber uPDx78
    Shit never works anyways just open source the manufacturing process
    Jun 7, 20180
  • Amazon / EngBenny Lava
    Loose lips sink ships. It is a fashion company after all.
    Jun 7, 20180
  • Microsoft / Engydkx6g4
    Breakthrough software revolutions like dark mode must be kept secret
    Jun 7, 20180
  • New / Data
    rpl0426

    NewData

    PRE
    Tetra Tech
    BIO
    wprking in tech industry since 10 years and had experience with clients in US ,india and Canada
    rpl0426more
    😁😁
    Jun 7, 20180
  • Apple indigocome
    When u can’t explain sth, it’s culture
    Jun 8, 20180
  • Amazon lMex45
    You sure about the TC? Few thousand iPhone X translates to couple of millions and I am surprised she still doesn't have access to confidential details within her own team.
    Jun 7, 20182
    • McAfee JohnMcAfee
      OP
      Corrected to a few hundred. Wanted to keep her TC “secret” and “confidential”.
      Jun 7, 2018
    • McKinsey Vidapp
      Maybe that was at manufacturing cost
      Jun 7, 2018
  • Apple
    IpqL58

    Apple

    PRE
    Intel, JDA Software
    IpqL58more
    I’ve seen even intra-department talks are secret like hiring decisions so on n so forth which shouldn’t really be a secret
    Jun 7, 20180
  • Kaneva Player-1
    Well, Samsung.
    Jun 7, 20180

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