Data Analyst/Scientist in Gaming

Netflix SyHMnI
Jun 25 11 Comments

What does the daily work of a data analyst in the gaming industry look like? How much machine learning do you need to know?

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TOP 11 Comments
  • Glu Mobile / Data
    thebobb

    Glu Mobile Data

    PRE
    Glu Mobile
    thebobbmore
    In my experience, it's pretty basic and way less machine learning than other domains. The daily work is typically answering ad-hoc queries, AB testing, building dashboards and pipeline and creating analytics specs for new features or a new game. Sometimes, you can do fancy stuff like churn predictions, spender predictions but in terms of decision making and implementation it's not always helpful and can be done by exploratory analysis and domain knowledge. There are very few cases where advanced analytics was used to do something really meaningful.
    Jun 25 1
    • Netflix SyHMnI
      OP
      Thank you!!!
      Jun 26
  • Activision Blizzard pkov76
    thebobb's description above is true in most cases. If you're interested in ML, the two areas of gaming that tend to use it more are research divisions at the large companies (AB, EA, Riot, Tencent) or at companies that are not strictly game makers per se but provide platforms for gaming companies (Unity, Twitch, ad platforms).
    Jun 25 5
    • Netflix SyHMnI
      OP
      Thank you!
      Jun 26
    • Glu Mobile / Data
      thebobb

      Glu Mobile Data

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      Glu Mobile
      thebobbmore
      I am yet to experience high level of machine learning, but apart from dynamic pricing and dynamic difficulty do you see any use case where it is actually required? Thanks.
      Jun 26
    • Glu Mobile / Data
      thebobb

      Glu Mobile Data

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      Glu Mobile
      thebobbmore
      Btw, it's there for support operations, heavily used sometimes in UA or related operations.
      Jun 26
    • Activision Blizzard pkov76
      That's a good point, UA tends to use ML more frequently. I've seen a trend toward incorporating it into community/chat detection of toxic behavior. I've also seen use cases for dynamic content (not just difficulty), but these areas are still in early exploration.
      Jun 26
    • Glu Mobile / Data
      thebobb

      Glu Mobile Data

      PRE
      Glu Mobile
      thebobbmore
      Yeah..there are some toxic behaviour analysis happening indeed, it's so tough with voice, but some companies are actually working on it. But overall I think those analysis are very less compared to overall work in gaming.
      Jun 26
  • Activision Blizzard 86753on
    Gaming companies are about 5 years behind in all tech, other than rendering engines ;)
    Jun 25 0
  • Twitch jellybeano
    You want to leave Netflix to be an analyst in gaming? Do you not like money?
    Jun 25 1
    • Netflix SyHMnI
      OP
      Asking for a friend
      Jun 26