Hey folks. Could you share the benchmarks in your company for email marketing performance for this year?
E.g. my exp. says:
• 21% Open Rate;
• 3.3% CTR;
• 5.5% CTA;
• 0.02% Unsubscribe Rate.
N.B.: US market only. Thanks!
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drone93036 Aug 18, 2018
35% open, 22% CTR, negligible unsubscribe. Startup, small list. Key is a service like hubuco or zerobounce to keep lists squeaky clean
35% open, 22% CTR, negligible unsubscribe. Startup, small list. Key is a service like hubuco or zerobounce to keep lists squeaky clean