Email marketing benchmarks (US, 2017-2018)?

Chummy / Mktg jfkme
Jun 7, 2018 1 Comment

Hey folks. Could you share the benchmarks in your company for email marketing performance for this year?

E.g. my exp. says:
• 21% Open Rate;
• 3.3% CTR;
• 5.5% CTA;
• 0.02% Unsubscribe Rate.

N.B.: US market only. Thanks!

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  • 35% open, 22% CTR, negligible unsubscribe. Startup, small list. Key is a service like hubuco or zerobounce to keep lists squeaky clean
    Aug 18, 2018 0

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