Facebook Campus Entitlement?

Visited FB's hacker-themed Disneyland. A bit surreal but I suppose after the initial shock it's eventually just a workplace. Albeit ones with ridiculous perks. I found it sad that their onsite print shop had to make a poster that says ~CONTRACTORS~ (struck-through) and below that, PEOPLE. What kind of entitled assholery prompted somebody to request a poster to remind people not to treat the *numerous* service folks (security, food servers, reception, etc) as subhuman? Sushi too hot? Too cold? Handmade ice cream had an ice chip in it? Who knows if I'll even pass the first tech screen, but it's hard to ignore the inequity, esp when you read recent stories about custodians, food service and even college lecturers having to live out of cars or RVs.