False modesty and inauthenticity in the Bay Area

I've lived in the Bay Area for some time now and have found myself getting increasingly put off by the culture here. Having lived in the east coast and Midwest, I find that by comparison, people in those regions are much more willing to "put themselves out there" and say what they mean, even if it means exposing vulnerability. The downside, especially on the east coast is that you get your fair share of douches mixed in, but on balance I find the directness and candor of most people refreshing. Anyone else feel this way?