It's a tiny market niche and way too much competition. What % of people own these things? & when is the last time you saw someone actively using theirs? People buy a fit bit and then never upgrade or save money and buy a Chinese knockoff
I agree on the first point that people buy and never upgrade. I was gifted one and I used it for a month and have forgotten about it since. On the other hand, I have seen a lot of friends buying Apple and Samsung watches. Maybe my sample is biased as I am in tech and so are my friends.
The company is moving to a software recurring business model, they don't care about trackers much anymore other than a gateway into the app.
It's been teased for some time. When will this new software model publicly available?
Leaning towards software or trackers, there seems to be a potential acquisition by a big company.
Guess you were right
the software development took them for years and still not even close
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What is the appeal to NVIDIA?
With market flooding with $10 fitness trackers, it is going to be hard. I saw many non-tech folks wearing them and making fun of expensive apple watch and fitbits 🙄