Seems like every day there's a new data analytics platform or systems monitoring service or CRM tool that is no better than existing offerings. Why do people keep entering these areas with no differentiation?
Because most markets are not winner takes all. There is room for more then 1 winner/profitable companies. Example: there are many different profitable companies making barbecue flavored chips
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Enterprise SaaS is a very good business to be in. Even if you have little chance of becoming a market leader, you could still make a lot of money with a good sales team.