How do I make the transition from Data & Enterprise products to consumer facing products?

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Aug 16, 2017 2 Comments

All through my career I have been managing data and enterprise products. However, I have always been interested in working on consumer facing products (e.g. Instacart, Amazon, Gmail, Mint, etc.). I love prototyping and working with UX teams. Frankly speaking I love using some of these products myself.

I get a lot of calls and offers from enterprise and data companies but somehow I always get rejected from the companies whose products I really want to work on. What can I do to change this?

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TOP 2 Comments
  • New / Other
    XrWa87

    New Other

    BIO
    Veteran of the work force with IT
    XrWa87more
    During the interview process ask for the courtesy or better yet a favor to let you know what their impression is of your consumer capabilities and how you stack up. Your strongest position for an ask is during an active conversation and only diminishes your chances when asked afterwards or email

    Take on projects that get you closer to the consumer now and build related experience however tangential

    Have had some success moving into really different roles and it was because people who had a lot of faith in me thought of me as dynamic enough to make such a change. It was who I knew plus who I am

    As a PM and if your t&c's of employment allow, volunteer for the board of a small start up with consumer centric products

    Ask yourself if you will take a pay cut to pursue as the enterprise space tends to have premiums and since everyone is looking for the next Facebook, it is crowded and more commodity-do you really want that?

    While Amazon and the like are not commodities, do excel enough compared to peers to break in there?
    Aug 16, 2017 0
  • Microsoft LlHw86
    Google doesn't care about your experience. Get good at algorithms and data structures
    Aug 16, 2017 0

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