How to best manage 100+ influencers? Tools?
Hi, I work for a startup in fashion and am responsible for coordinating influencers on IG. I am looking for the best tool to assist me with finding and managing influencer and the process? Analytics etc. What is your experience with the market places. Any suggestions? Thank you
What does the startup do? A fashion brand or something else?
Yes, fashion. We sell clothing for women
What boutique is it? My girlfriend is always on them
Wow! Finally a Blind question I'm qualified to answer. Hello from the Social Tech space! π First of all, it's gonna depend on what your goal is with the influencer marketing and what platforms you're using. Most social listening tools can do a great job monitoring the specific influencers you work with and the posts they're doing on your behalf. Hootsuite partners with both Brandwatch and Talkwalker and they're amazing platforms for this. That type of tool will get you metrics like Posts, Followers, Engagements...etc. Both platforms also offer a great way to find influencers. I'd also recommend checking out SocialRank. It's a really interesting tool focused on finding influencers. Secondly, if you're goal is to drive web traffic and/or purchases, I'd HIGHLY recommend giving each influencer a unique link with some sort of Google Analytics code so you can track their effectiveness and compare it against each other. These days influencers are using a whole bunch of tricks to up their engagement on Instagram. So you want to be sure the audience your working hard to get in front of us really the right group. Feel free to DM me if you want more information.
Thank you. Really good info. We are averaging about 1.5 percent conversion now, is this a number that's decent. I had hoped for more. Am I being greedy π©
Conversion meaning...1.5% of the traffic coming from influencers are purchasing something? It's hard to say what's good. What I will say is compare it against your other avenues for growth. Try to compare it $ for $/KPI. If $1000 of paid advertising is getting you $800 but influencer marketing is only getting you $500 with the same $1000 spend you should know what to do. You'll also want to see which one is improving faster and also take your time into account. Managing 100 influencers can take a lot more of your time than 2 Ad Accounts.
I thought you can use Twitter for dong that? DMs and retweeteds.
lol instagram you must be joking