How to market a website

Bloomberg / Eng iVX372
Aug 12, 2018 8 Comments

I've built a website on my own time that is useful to people as a free tool, and would like to place ads on it.

The only problem is that I have no idea how to direct traffic to the site and don't want to bother spending time figuring this out. I'd like to go find SEO and/or SEM consultants in my area to start directing traffic to the site.

What's a fair results-based compensation scheme that allows me to evenly split the ad revenue with the SEO person with little oversight on my part, without getting ripped off? I'd also want the SEO person to earn back the cost of buying any ads. Labor is uncompensated, since mine was uncompensated when I built the app.

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TOP 8 Comments
  • Amazon dotard
    Good luck with that
    Aug 12, 2018 1
  • Comcast keysersözæ
    Look at Moz.
    Aug 12, 2018 0
  • OpenTable Meliodas
    Only someone desperate would take your offer. Your site won’t have meaningful revenue for months or years.
    Aug 12, 2018 0
  • New / Mktg
    idiello459

    New Mktg

    PRE
    Hilton, Office Depot
    BIO
    Creative Strategist, Marketer, Director - USA. Rolling out a game changer platform for the creative marketing industry
    idiello459more
    Just because you chose to make the app uncompensated does not mean you should expect third parties you employ to also work for free. This is your brand. They have their own and SEO / SEM is their product. It is incredibly unlikely any one will have an interest in tangling themselves up in a clients investment based on a commission scheme, rather than you simply paying them for their service. I’d imagine your only chance of getting it for free is onboarding a business partner who complements your skill set and can invest the time in the SEO/SEM component of the brand.
    Jun 19 0
  • New
    QHXW24

    New

    PRE
    Facebook, Microsoft
    QHXW24more
    This is a very difficult game. Many other people are playing the same game to get traffic to their website. Unless you have a unique angle, it'll be pretty brutal.
    Aug 12, 2018 0
  • Paperless Post / Eng
    LiveLove

    Paperless Post Eng

    PRE
    Merrill Lynch
    BIO
    Not your average blind user
    LiveLovemore
    I'd say find an offshore SEO/SEM consultant or agency. It's little cheap even if you end up paying for it. Less chances of someone partnering for revenue share, because there's no guarantee that will work, unless of course the other person really believe in your project.

    I have had experience of building a couple of side projects and some growth hacking on HackerNews/Reddit. Hit me up if you have any more questions.
    Aug 12, 2018 0
  • Microsoft Wtf Lyft
    Facebook / google / [other] ads targeted at your chosen demographic
    Aug 12, 2018 0