Huge drop-off between website traffic and 'site visits/landing page views' from Twitter and Facebook ads

New dNpF58
Aug 12 11 Comments

Hi, I have been running ads on social platforms for 5+ years and have never had a drop-off so HUGE between ads reporting and actual traffic to the website. All my tracking pixels are in the correct space and my CTR is above 3%, with very tight audiences, so I know that's not the issue.
Has anyone experienced this before? Any recommendations?

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TOP 11 Comments
  • Oath Atinlay2
    Please do the needful
    Aug 12 0
  • Microsoft
    Scion

    Microsoft

    PRE
    Taco Bell, Campbell Soup, Jack in the Box
    Scion more
    Stop scamming people with free eth giveaway ads.
    Aug 12 0
  • Google SdrPikachu
    Bots triggering the tracking link, but not following through with the redirect?
    Aug 12 1
    • Google / Eng
      ¯\_{ツ} _/¯

      Google Eng

      BIO
      Did a startup, got acquired, did VC, now at Google and angel investing.
      ¯\_{ツ} _/¯more
      Yup, my guess too
      Aug 12
  • New dNpF58
    OP
    Fair answer, but it’s a content site. I’m thinking the drop off has to be a domain or a page load error, any suggestions?
    Aug 12 2
    • New galo
      did you check for DNS misconfigurations?
      Aug 12
    • New dNpF58
      OP
      Thanks, I’ll check that. Appreciate the help!
      Aug 12
  • New dNpF58
    OP
    WP Engine, but it is a shared server.
    Aug 13 0
  • Zillow Group multipass
    Where do you host your web ?

    The data you provide is not enough
    Aug 12 0
  • New dNpF58
    OP
    Yes, on pages where ads are driving traffic there is spike in load time, but we’re not driving a ton of traffic. Less than 1k daily across the website daily, so it doesn’t make sense because we don’t have heavy imagery or videos. Any ideas why that might be happening with such a small amount of daily visitors?
    Aug 12 0
  • Walmart / Mktg xpkx88
    What kind of content do you produce? Have you checked your page load speed?
    Aug 12 0