Huge drop-off between website traffic and 'site visits/landing page views' from Twitter and Facebook ads
Hi, I have been running ads on social platforms for 5+ years and have never had a drop-off so HUGE between ads reporting and actual traffic to the website. All my tracking pixels are in the correct space and my CTR is above 3%, with very tight audiences, so I know that's not the issue.
Has anyone experienced this before? Any recommendations?