Interesting Read!
https://www.wsj.com/articles/streaming-services-draw-new-subscribers-with-old-time-rock-n-roll-11567517953 "Older music is the biggest growth area in music streaming, according to Nielsen. Labels are looking to cash in on “catalog” tunes—officially, songs released more than 18 months ago—both from veteran artists and more recent acts whose earlier hits still have traction, while the streaming services are tapping nostalgia to broaden their subscriber bases to include people more interested in Led Zeppelin than in Billie Eilish." Thoughts?
No longer at Pandora so I don't have specifics but this makes sense. The true power of music streaming is in the discovery of new music. Nothing makes people happier than finding music they love. And, there's a lot of old music out there waiting to be discovered by a new generation. 18 month old music can be reccomened better because it has lots of play data for ML algorithms. (Pandora uses the music genome project to cold start new music recommendations). So it makes sense that catalog tunes are doing great as a music discovery reccomdation.
Booooooomers.