Better work life balance.
PerkUp (2000$ per year for various stuff like gym, massages, tax, cleaning)
Onsite gym and awesome fitness classes going on all day (think crossfit, flywheel, etc.)
CAMPSITE - workshop kind of room where you have access to many tools including 3d printers, holo lens and other stuff.
All this and competitive pay I would say.
I love everything about working here!