Marketing/PR in Tech

Apple / Creative nattyb
Jul 28 6 Comments

Does anyone have advice for making myself attractive for marketing positions with FAANG companies?

I am a soon to be college graduate with (admittedly) average grades and average career experience. I’m also a white male.

I currently work in Apple Retail and have done two marketing internships. I am fine getting experience, I just need to know where.

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TOP 6 Comments
  • New / Eng
    sriv123

    New Eng

    PRE
    Udacity
    sriv123more
    Just build your own agency like I did :-) - clients will come, BUT first 12 months are rough
    Jul 28 0
  • New monw32
    I would either:
    A. Go the agency route. The right agency can get you exposure to big name clients and projects to help pad your resume
    B. Focus on performance-based marketing with clear ROI. This could be user acquisition, activation, etc.
    Jul 28 0
  • Twitter / Data KC1
    I was bit more on the quant-y side (came up as a marketing analyst for mobile user acquisition). Best bet is to build up a network and take your lumps at a smaller no-name tech company that can't afford to be as picky and will take a chance on you. My first role in tech wa at an mobile ad tech startup with funding. It was a toxic, awful experience-- doesn't have to be, but mine was --but it gave me the credibility I needed to work my way up. You might get lucky if you have a well placed friend or if you somehow impress someone enough to get an interview, but getting your foot in the door is tough.
    Jul 28 0
  • General Motors ChiGuy88
    I’m a male and I have 10 years experience as a marketing manager with campaign project management experience for F100 CPG and retailers. I couldn’t get a return phone call from any recruiters that weren’t tech recruiters. I had to change careers to do operations management. Now I’m trying to switch back to marketing for a second try...but every time I interview, the team is almost always entirely female.

    So I’m just one data point, but there doesn’t seem to be a lot of guys on the marketing side. I don’t want to speak out of turn and venture any guesses. It could simply be that a lot of guys aren’t interested in the marketing side?
    Jul 28 0
  • General Motors ChiGuy88
    Uber just laid off a third of their marketing department.
    Jul 30 0
  • Cerner pfdP78
    You likely won’t. There are thousands of people just like you. If you want a small, small, small chance, go to a large agency and work on large clients ($100M+ accounts).
    Jul 28 0