How does one become a product marketing manager? What's the best path to breaking into that direction? I'm currently in marketing, dealing mostly with digital and social. But I'd love to breakout into something more. Any advice appreciated. Thank you
Like @Anjabhay said, first get an MBA from a good school. Then you need three basic skills, which you may have or you may have not obtained in your schooling: 1. Business thinking - profits, customer acquisition, strategy, etc. 2. Marketing skills - influencer marketing, lead generation, communications, presenting, web marketing, conversion optimization, etc. 3. Domain expertise - A good product marketer specializes in an area and becomes an expert, to be able to understand customer requirements, be a thought leader and translate technology to customer benefits Other very important but basic things you can do is: - Research job descriptions for jobs like the one you want to figure out the education and experience requirements. An easy way to do this is through here: https://goo.gl/HEiMbB. You should aim to meeting as many requirements as possible. - Find people who already have jobs similar to the one you want on LinkedIn. See what education and experience they have, and what career path they took to get to the job you want. - Network with product marketing managers here, on LinkedIn, or even with a local Meetup group. Ask them for advice or even to mentor you. Hope this helps.
Great answer.
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Get an MBA from a top school. Also, product marketing is different for consumer vs. enterprise. PMM is much more demanding and also better compensated for enterprise.
Why is enterprise more demanding? Enterprise feels more sales enablement and demand generation to me.