Social Media Marketing/sales - Interview Tips

Hi guys/gals! I’m working towards joining a marketing team at an amazing social media company and (hopefully) about to start the interview process. I don’t have a marketing background but my experience in business analytics translates very closely to the role. I get to work alongside c-level sales executives and use data to tell stories that help drive conversations. (What’s most important to the customer, how can we target incremental sales growth / new business, etc) Any general or specific tips you could share around marketing or sales? Some insights that would help: - What top priorities drive sales within social media marketing? - Insights on how universities use social media (example: how they target & engage their future students and alumni) - General marketing tips from a day-to-day perspective using data storytelling - How do you measure your marketing success? Any advice and tips contribute directly to making a dream happen, so Thank You!!