Misc.

Sprint sues AT&T for 5G evolution

Sprint Hpx8Sq
Feb 11

I'm new to working at Sprint, but read that the company has sued AT&T for 5GE under deceptive marketing. Where do you guys stand on this issue? Do telecom companies usually sue other telecom companies? Is this lawsuit also a marketing strategy? What are your thoughts? Also, do customers really believe that 5GE and 5G are the same thing?


https://www.wired.com/story/sprint-sues-att-proving-5g-still-meaningless/

comments

Add a comment
  • Lying?? I dont think its lying when it actually is deployed to certain areas (which is clearly noted in the ad) and is aggressively working on deploying it to other areas. If anything, it seems to be a cheap ploy by Sprint. 'Hey look they are using the same (even if unethical) marketing strategy that's pretty much the standard for the industry'
    Feb 1110
    • Microsoft wbYt28
      5G Evolution (5GE) is totally unrelated to the 5G standard.

      It's an upgrade to normal 4G LTE. That's great. Roll that out. Market it.

      But the 5GE branding is obviously supposed to be deceptive.
      Feb 11
    • Its not totally unrelated. Its a step towards 5G. Provided its not true to 5G standards but it does have significant advantages over 4G.
      Feb 11
    • Microsoft wbYt28
      It has advantages over LTE but is still very much 4G.

      This is like in the 3G era where you first had normal 3G, then HSPA, then HSPA+. Each iteration was a considerable improvement, but all were very much not 4G, even though they were products on the way to 4G, just like now.

      If it's not 5G you can't market it as 5G. Just because it's an iteration in that direction doesn't make it okay.

      Other operators in other companies get around this by calling it stuff like 4.9G. Shows an improvement, while not falsely advertising as 5G.

      You could also have called it LTE+ or 4G+ or similar.
      Feb 11
    • Tableau heavenish
      This must be kind of humiliating for A&T workers. It's like lying about your diesel emissions like vw did. AT&T's new slogan: we're great like VW! Our execs aren't even in jail!
      Feb 11
    • Call it 4.0001G, for all I care. But we shd call out hypocrisy of one corporation levying charge against another for something that they all do.

      Tableau Guy: Please troll else where. But I guess must be frustrating not having a product that actually is useful for its users and just isn't glorified excel.
      Feb 11
    • T-Mobile r5k2jda4
      Damn dude, are they calling 4X4 MIMO, 256 QAM, and Carrier Aggregation 5G E? We even have far reaching LAA deployed for a while. T-Mobile had that coverage all over the place back in 2017.... What are the specific indicators that makes a market 5G E? That is the LTE Advanced Standards.... Been deployed for years....

      Hahaha, seriously? T-Mobile has had amazingly widespread 5G E since 2017¡

      5G Evolution

      5G Evolution is our first step on the road to 5G. Our improvements are already enabling faster speeds on our existing LTE network.

      How are we doing it? With enhancements like carrier aggregation to add more “lanes” to the highway that data travels on. 4x4 MIMO to double the number of antennas that can send data back and forth. And 256 QAM to make data transmission more efficient. All this adds up to faster speeds for you.

      5G Evolution is now live in over 400 markets with more to come, and soon our most popular smartphones will start displaying a “5G E” indicator to let you know when 5G Evolution coverage is available.

      5G Evolution is our first step on the road to 5G. Our improvements are already enabling faster speeds on our existing LTE network.

      How are we doing it? With enhancements like carrier aggregation to add more “lanes” to the highway that data travels on. 4x4 MIMO to double the number of antennas that can send data back and forth. And 256 QAM to make data transmission more efficient. All this adds up to faster speeds for you.

      5G Evolution is now live in over 400 markets with more to come, and soon our most popular smartphones will start displaying a “5G E” indicator to let you know when 5G Evolution coverage is available.
      Feb 11
    • T-Mobile r5k2jda4
      400 markets?

      T-Mobile more than doubles its LTE Advanced footprint to 920+ markets – blowing past every other national wireless company – and delivering a blazing-fast experience on smartphones powered by Qualcomm® Snapdragon™ Gigabit LTE Modems

      Nov. 9, 2017

      Our LTE Advances network was in 920+ markets in 2017....
      Feb 11
    • Congrats you too!! But you see I didn't know about it cause you guys didn't market it as such. I guess you wanted to validate my point. Oh well, I guess my jobs done here. Peace 😊😘🖖
      Feb 11
    • T-Mobile r5k2jda4
      We did market 4G Advanced by winning fastest LTE speed tests for 16+ quarters straight ;-). We marketing it as the fastest LTE network because it is LTE 4G ;-)
      Feb 11
    • AT&T ef4515
      Funny how offended T-Mobile is by “5G E” but has no problem calling their first responder service “No different” than FirstNet.
      4d
  • Microsoft wbYt28
    It's shitty and misleading to claim you have 5G. Consumers don't understand the E at the end. It's intentionally defective and I hope AT&T gets fucked by regulators for it.

    But it's the FCC, and they don't do their jobs so nothing will happen.
    Feb 113
    • Microsoft Mr 🌏
      In US, government and regulators are highly corrupted by big companies and lobbies. So yeah, nothing will happen because AT&T corrupted more people than Sprint.
      Feb 11
    • Tableau heavenish
      This is so egregious, it's really should be embarrassing for AT&t employees. It's just out right lying and b*******.
      Feb 11
    • T-Mobile EKVe82
      Seeing as how the head of the FCC is a former telecom lawyer, I doubt we'll see FCC jumping in with additional regulations anytime soon
      Feb 11
  • Amazon / EngDynamoDB
    Customers don't even fully understand 4G / LTE. I do think it's shitty that AT&T is proclaiming 5G but isn't even close to the speed it can provide.

    As for suing, companies sue each other all the time.
    Feb 112
    • Verizon SuckinWood
      My router puts out 5g. As far as I’m concerned I’ve had 5g for 4 years now.
      Feb 11
    • Verizon / Other
      IMUX76

      VerizonOther

      BIO
      Currently a tech master troubleshooting software at the network level for Apple & Google devices
      IMUX76more
      5Ghz & 2.4Ghz frequency from dsl & cable
      Modem are not the same thing as 5th generation cellular millimeter wave length from sfemto small sites
      Feb 11
  • AT&T / Englolwut.
    Lulz
    Feb 110
  • New DuQvV7x
    Yes.
    Feb 110

Download the app for more exclusive content.