Right now I work at a nonprofit in Minneapolis as a FE dev with a salary (and TC) of 70k (8+yoe). I have concluded that's way too low, even for this area, and there appears to be little hope for a major pay bump at my current role. I'm about to start looking for a new job and I'm considering the Bay Area as well.
It feels wrong to expect a 100% or more pay increase but it seems like that's what I should be making at this stage in my career. Does it seem reasonable to ask for $120 - $150k or more in a new role (depending on location) even though I am not currently making anything close to that?
Second thing, set your bar higher than 150k. If you have 8 yrs of good experience, shoot for 200k minimum. Your brain might be shocked at these numbers but you cannot let these numbers scare you.
Third thing, understand that companies cannot read your mind, which means you have leverage until you choose to give up your leverage. Finally location matters way more than your abilities, for example just by moving to the bay area you can increase your salary by X and just by joining Google you can increase by Y, you can join telsa and make less money compared to Google, it doesn't mean you are less of an engineer, but it means you chose a lower paying location.