Tech Companies Playing Hollywood Game?

FremantleMedia yfDX41
Jul 21, 2017 17 Comments

I work on the digital side of TV production, and beyond just following in Netflix's (obviously successful) footsteps, I'm curious to get an engineering perspective on why Facebook, Apple, YouTube, Spotify and more are suddenly dropping big cash into commissioning TV sized productions for their platforms. Especially Facebook...how will long form content fit into a mostly mobile product? What's the real goal?

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TOP 17 Comments
  • Microsoft wpwicuhdbe
    Disrupting backwards, shitty, old studio and network thinking. The networks and studios are run by a bunch of 60 year olds that are out of touch with reality and media is what Mainstreams ideology.

    With netflix, amazon, and fb Et al doing original content, they're gonna destroy this backwards bullshit that is status quo of media to new, relatable and modern content.

    Our industry respects innovation, not tradition and I hope traditional studios and network die die die.
    Jul 22, 2017 7
    • New / Mktg
      eMRP62

      New Mktg

      BIO
      I run a boutique animation and video studio providing video content to companies ranging from startups to national franchises.
      eMRP62more
      Also, keep in mind, the people running content at Netflix, Amazon, etc are all long term entertainment executives. It's why Fox is suing Netflix because they keep poaching their executives still on contract. So the only real difference is business model/distribution platform, because the creative are the same people as always.
      Jul 22, 2017
    • Netflix / Eng ricewater
      Scheduled TV also limits creative freedom. You need to assemble a sizable audience. So you can't really do R rated, you have to have cliffhanger before every TV break. Every episode has to be exact certain minutes.
      Jul 22, 2017
    • New / Mktg
      eMRP62

      New Mktg

      BIO
      I run a boutique animation and video studio providing video content to companies ranging from startups to national franchises.
      eMRP62more
      That's very true - although let's be honest, some shows on Netflix have gotten a bit indulgent and it shows ;)
      Jul 22, 2017
    • Microsoft wpwicuhdbe
      What I don't like about it:

      1. Consumption channel - all content should be able to be streamed where I want when I want and downloadable. I don't want to need an internet connection

      2. Business model - monetizing from advertisers in the form of commercials is stupid and hurts the content experience

      3. Old racial perceptions - fuck that Asian Americans are never shown because it's built on a shitty model. Master of none and the big sick are disrupting those mother fuckers. Now we need some Chinese Americans on screen having sex and doing drugs

      4. Built in audience bullshit - so many sequels now because risk mitigation. Disrupt that bullshit. You gotta take bigger risks with content and studios aren't willing to do that. Innovate with new content.

      5. Rights - Xmen and the avengers should be able to play together for better content but stupid execs at fox won't allow it for their walled garden. They'll get disrupted soon when they keep announcing losses quarter after quarter.

      6. Least common denominator - so many of the same stupid themes. Anti rich. Help the poor. Detest for wealth is a trick of the rich to keep the poor without it. Disrupt this with new themes that contest these beliefs. People are 3 dimensional. Not all rich people are bad and not all poor people are good.
      Jul 22, 2017
    • FremantleMedia yfDX41
      OP
      These are really great points.
      Jul 22, 2017
  • Netflix / Eng ricewater
    They need to find growth. It's nothing but experiment at this point. When any of these companies have more than 1 billion content budget, I'll call it serious.
    Jul 22, 2017 3
    • Amazon / Mgmt
      JQWc06

      Amazon Mgmt

      BIO
      Kick ass and take names.
      JQWc06more
      What did we bring again? 6 billion? Five and a half?

      My only gripe is the name. Prime Video just... man.
      Jul 22, 2017
    • Netflix / Eng ricewater
      Amazon is a contender, but it's not in the OP's list. I am not discounting competition from Amazon.
      Jul 22, 2017
    • FremantleMedia yfDX41
      OP
      I definitely count Amazon. Strong money being spent there. 👍
      Jul 24, 2017
  • Trailer Park / Mgmt
    AXTy54

    Trailer Park Mgmt

    PRE
    Apple, warnerbros, paramount, Sony
    AXTy54more
    There are more new companies entering the TV / Content game than ever. It does feel like the beginning of a bubble.
    Jul 22, 2017 1
    • FremantleMedia yfDX41
      OP
      I wonder that too. I'm wondering more sometimes if the ad supported TV network model though is the bubble tho...a 50 year bubble.
      Jul 22, 2017
  • Trailer Park / Mgmt
    AXTy54

    Trailer Park Mgmt

    PRE
    Apple, warnerbros, paramount, Sony
    AXTy54more
    OTT global revenue last year was 26B. It will double to almost 50B by 2019. It is not declining yet. But there are dozens of failed SVOD apps.
    Jul 23, 2017 0
  • Microsoft / Eng 🖖 😇🖖
    Creating cheap content?
    Jul 21, 2017 1
    • New / Mktg
      eMRP62

      New Mktg

      BIO
      I run a boutique animation and video studio providing video content to companies ranging from startups to national franchises.
      eMRP62more
      No such thing :p
      Jul 22, 2017