Have a brother entering sr year in college as product/industrial design. He wants to go for UX design (not necessarily UI design) and taking ux design class this fall. The school only offers one semester ux design.
What are some desirable/critical skills to enter the UX design world? If coding is a must/highly desirable, what language over others?
Job market for pure UX is abysmal and designers these days are expected to be generalists who can do everything, as they should.