Asking for friend. She’s having trouble creating S.M.A.R.T. goals for her yearly review.
SMART is bullshit for UX. Design is notoriously hard to measure meaningfully, and timing, scope and direction are not within her scope of control. You can make up things to measure, but I can also say my car weighs 12,436.6 bananas, but that doesn’t make it a useful metric.
This is exactly what’s making it so difficult for her.
The measurable can be a true false statement. 3 patent submissions by EOY - achieves. 1 application =exceeds
Ux can indeed have objective goals aligned with business, like improve engagement by x, increase task completion by y etc. Hard to uplevel to yearly goals though, but it is indeed possible to align with the overall objectives of the product or features designer is working or supposed to be working on.
I try not to make any promises or tie measurements to business outcomes. Sure, good UX should boost business but I don’t wanna be tied to anything going wrong ;) I write up stuff like “team development” and the measurable outcome is “did I host a workshop on this topic? Y/N”
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Can’t speak to her org but I assume its the standard framework.