It always sucked and it will always - changing logo because uber has so many people without work - they have to give work for everyone to be busy , every 1.5 years expect a new logo , otherwise design team will leave - also they would have used machine learning shit to build it - obviously lies to attract talent :) typical
They changed it because everyone knows “Uber” but the logo was mystifying. You had drivers flipping the sticker around so their car said “Uber” instead. Lean into the verb. It also pairs nicely with other verticals they’re chasing like Eats and Freight.
Yeah wtf is it? I have no idea :P
lollll it’s letters that spell our company name. Sorry it’s too complex for you.
Let me explain this so _you_ understand my complex ask: I meant to say I or my personalized news algorithms didn’t give a damn about this new logo - so I have no idea what it is
https://www.adweek.com/brand-marketing/get-an-exclusive-look-at-ubers-new-brand-revamp/ Here’s the story behind it.
We are a design and fashion company now 😄 We heard margins tend to be better!
New logo is much better, you know your old logo is bad when after two years everyone knows your company and nobody knows the logo, and drivers flip the Uber sticker around so it says Uber instead of showing the logo. Uber is already a verb, smart to lean into it.
“Dara, it’s working! People are talking about us again 😍🤩🤑”
🎻 goddamn perpetual whiners...
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Expanding into selling magazines or something? lmao
Rather selling its internal porn
Comfortable for SJWs. Old logo was Travis's.