“Uber will become an ad platform, selling space inside its Eats app to restaurants hoping to lure in more food delivery orders” https://techcrunch.com/2019/11/06/uber-ad-platform/ should have seen this coming. anyone else (mildly) surprised, lol
They haven’t already done this?
Seriously tho. Why aren’t ads all over regular Uber too. It seems like all these giant tech companies found a path to profitability by going with ads. Really wasn’t clear why Uber wasn’t already doing it as well. Actually, seriously, can anyone from Uber comment on this?
For sure in consideration, all about prioritization
The impression numbers will be tiny.. not the right place to show ads. Eats makes sense to show ads for restaurants.. like promoted stuff on Amazon.
Exactly. Those are direct response, very end of the funnel marketing. To me it’s even odd to call this ads. This isn’t comparable to what FB, YouTube or even Google are doing. Closest that comes to mind is Amazon.
Many companies want to eat Google’s lunch: FB, Amazon, Snap, Pinterest, Microsoft and now Uber.
Yep. Been waiting for this. Any company that knows who you are and where you’re going is going to sell you ads....especially when they’re losing billions per year like Uber and desperate to find any path to profitability.
Honestly good move Uber.