Verizon officially dumps the Oath name for its media group

T-Mobile k0jbh5
Dec 19, 2018 14 Comments

https://www.fiercevideo.com/video/verizon-officially-dumps-oath-name-for-its-media-group?mkt_tok=eyJpIjoiWmpGbVpERmhaamszTXpRMSIsInQiOiJWV01nd2pHaW51XC9DdWc1S1FqYWh5WEVWXC96QTNHR0dFUUFicFN1OWhKWHQ5WmFETXl1dzloZXBHVHdJV0tldFBBaDd1R3BYUFBFNWM4TE91XC93NGNwY0xrNFpVYVcyQWpBeldJUFROSDMzTGR1eldNV2xza2pNTHpQek8wRVhxViJ9&mrkid=35796892&utm_medium=nl&utm_source=internal

After last month rolling out the Verizon Media Group name but still lightly clinging to the Oath moniker, Verizon is officially ditching the Oath name for its media and advertising business segment.

“I’m excited today to share that beginning January 8, 2019, Verizon Media Group will replace the Oath brand, representing our strong alignment as a core pillar of Verizon’s business,” wrote Verizon Media Group CEO Guru Gowrappan in a blog post.
Gowrappan used the rest of the post to highlight moves Verizon Media Group has made this year including consolidating its advertising tech platforms and rolling out new formats such as digital out-of-home, connected TV and programmatic audio.

Verizon Media Group also touted the launch of its new Yahoo app; the launch of its Yahoo Finance content on platforms including Apple TV, Roku, YouTube, Twitter and LinkedIn; streaming NFL games on Yahoo Sports; and relaunching the Yahoo News app.

Besides various Yahoo brands, Verizon Media Group also includes Huffington Post, TechCrunch, Tumblr, AOL and Verizon Digital Media Services.

The official name change for Oath follows reports in November suggesting that the name was going away soon. Changes for Verizon Media Group have been coming fast in 2018. Earlier this year, CEO Tim Armstrong departed the company, and after the third quarter the group was forced to reevaluate revenue projections for 2020.
Oath revenue for the third quarter totaled $1.8 billion, down 6.9% year over year.

Verizon Chief Financial Officer Matt Ellis blamed the decrease on revenue pressure from search and desktop usage, which he said is more than offsetting positive growth in mobile usage and video products, including Verizon’s distribution partnership with the NFL.

“Because search and desktop products make up the majority of the Oath business, and we believe pressure in those sectors is likely to continue, we do not expect to meet our previous target of $10 billion of revenue in 2020. The leadership team at Oath is focused on returning to revenue growth by completing the integration of the legacy AOL and Yahoo advertising platforms by year end, implementing initiatives to realize synergies across all of our media assets, and building services around our core content pillars of sports, news, finance and entertainment,” Ellis said during the third-quarter earnings call.

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TOP 14 Comments
  • RingCentral / Eng
    Duck-Bezos

    RingCentral Eng

    PRE
    Yahoo, Oath
    BIO
    One life to live!
    Duck-Bezosmore
    Who cares?
    Dec 19, 2018 2
    • Oath keketiki
      We try but we don’t
      Dec 19, 2018
    • T-Mobile k0jbh5
      OP
      Lol
      Dec 19, 2018
  • Oath / Mgmt Atinlay
    Nothing to see here
    Dec 19, 2018 2
    • Applied Material 7% > 3%
      I don't know why but I pictured you looking at the ceiling screaming nooooooo.
      Dec 19, 2018
    • Oath / Mgmt Atinlay
      You got it wrong. The name of the parent company doesn’t matter to us either.
      Dec 20, 2018
  • Amazon / Eng Pen Island
    That's why porn is now gone from Tumblr, a few days before this.
    Dec 20, 2018 1
    • Oath / Mgmt Atinlay
      That’s not why. Thanks for playing.
      Dec 20, 2018
  • New / Other
    Tarot

    New Other

    BIO
    Stopping looking...
    Tarotmore
    So what will it be called? Verizon?
    Dec 19, 2018 2
    • T-Mobile k0jbh5
      OP
      Verizon Media Grouo
      Dec 19, 2018
    • Facebook / Eng
      fb2017

      Facebook Eng

      PRE
      Google, Oracle
      BIO
      worked at Oracle, then Google, now Facebook.
      fb2017more
      This is a very dumb name though oath is bad too.
      Dec 20, 2018
  • Uber / Other Travesty
    LMAO
    Dec 23, 2018 0
  • Facebook / QA E∞
    Good move. That name is too fking serious.
    Dec 19, 2018 0
  • T-Mobile k0jbh5
    OP
    Dec 19, 2018 0

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