WTF did Apple expect would happen to iPhone demand?
Remember when iPhones used to start at $649 and we're considered high end? WTF did Cook and Co. expected would happen to demand as they pushed iPhone prices higher and higher, bringing them in line with high end laptop prices? Do they even model price elasticity and shit at Apple or do they just pick a number that's $100 higher every year compared to the previous year?
AAPL brought the bear upon themselves.