I’ll talk about my sister/parent company Activision. See how much money(data) Fortnite is making pivot CoD to Battle Royale make more money! Huzzah data driven!
Look up the Fed Reserve meeting minutes on how this is practiced IRL from a public policy POV.
For example, after rebranding IE, and trying really hard with ads, spam, and infinite dubious strategies, if the numbers show people still think it is a piece of shit, you should consider shutting it down
It's kinda like being on Blind and Glassdoor looking for TC numbers and then making a decision about an offer. Data-driven decision ...and that's my Ted Talk
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Any decision that you make has to be backed up by data and shouldn’t be a gut decision. If you’re going after a particular customer segment in marketing, you better have data on why that is. Or if you’re building a particular feature as opposed to another, you better have conducted a customer survey and used that data to zero in on the feature you’re building.