My position is simply Project Manager, and although I do manage projects, that's not nearly half of what I do. Most of what I do is conversion tracking and attribution setup for landing page initiatives, usually for paid search campaigns. I also set up conversion pixels and similar tags in Google Tag Manager, set up A/B tests for optimization, and even API setup for posting leads, usually in Salesforce but some other tools as well.
Do these responsibilities fit into any other job titles more accurately? I was thinking perhaps something related to Ad Ops, but this job might just be a mishmash of tasks that no one else wants to do. Thanks all!
I had a Marketing Tech Manager on my team who handled a lot of the Ad Ops type stuff (attribution, GTM, etc).