Facebook->Google+ FaceTime->Google Duo Echo->Google Home iPhone->Pixel Animoji->Playmoji Why won’t Google create something completely new anymore? The Playmoji ads are so annoying. The music was badly catching and the message was naive and weird.
Because Facebook proved copying works
https://medium.com/@steve.yegge/why-i-left-google-to-join-grab-86dfffc0be84 They can no longer innovate.
You can copy and innovate at the same time. It's not mutually exclusive. Waymo Night Sight Google Duplex Call Screening Etc When iPhone release their own version of Call Screen, it'll be copying but so what? Users will want it.
In some areas, a company will be ahead of the others... in some areas they have to copy others... it will always be that way they have to stay in the competition. Google has many original products where they lead the way: image search, semantic search, maps, gmail, the list goes on...