Seems like Disney, HBO and all the more traditional media companies make sure to fully use their IPSs. I mean Disney has Disney Stores dedicated for their goods and it's pretty normal for Disney or HBO or traditional media companies to collaborate with brands and come out with clothes, makeup, dolls, you name it....I don't know if it's just me, but I've never seen a Netflix collaboration. Why is that? I would totally buy a stranger things eye shadow palette! Why aren't you guys doing this? Do you not have the resources?
If you discovered a gold mine, would you spend your time mining gold, or opening up a lemonade stand outside?