Why is Netflix so bad!?

I have a TCL Roku TV at home. Most of the Roku channels work okay. The Netflix channel, however, always stumbles on itself (likely, from what I’m assuming, because of the autoplay “feature”). I know I’ve heard the Roku channel ecosystem isn’t great for development, but seriously how hard is it to just include an option in the channel’s settings to disable the autoplay “feature”!? I feel this is one of the PM problems where the PMs and upper management say “Why wouldn’t someone want this “feature”?” At the same time, however, some customer may not and/or the implementation may just not be perfected enough to tolerate it.