Why isn’t GCP gaining faster market share?

Microsoft / Productiijjsggg
Aug 19, 2018 34 Comments

Azure, and of course AWS, appear to be crushing GCP (in market share at least - which is arguably the best metric)... Why is this? What does the future hold?

Is this article believable?
https://itnext.io/where-google-cloud-is-going-wrong-729e78f6c160

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TOP 34 Comments
  • Amgen cld-arch
    Gcp is for developers by developers and that’s not what enterprises want. Additionally their support is a bit of a joke. Their technology is probably the best and if I was a startup I’d use them, but for enterprise they don’t pass the ‘nobody ever gets fired for choosing IBM’ test...
    Aug 19, 20185
    • Amazon TC&&GTFO
      Even for a startup, I would argue they will go for AWS.
      Aug 19, 2018
    • Amgen cld-arch
      True, but it’s more feasible for a startup since gcp does have some nice accelerators, it’s cheaper and cost matters for a startup. The problem is google is counting on multicloud for enterprises and I am skeptical how many companies will really do multicloud vs just a 95/5 split of cloud spend.... and gcp will be the 5%
      Aug 19, 2018
    • IBM nasa
      Face it, AWS won this race before anyone else even put their shoes on.
      Aug 19, 2018
    • LinkedIn / EngHitam
      MySpace won the social race too at some point.. Yahoo won the search race.. etc
      Aug 20, 2018
    • Oracle iRVG77
      Google needs a great cloud IDE like azure
      Aug 20, 2018
  • Nvidia zVEC05
    In his blind fanboyism the author forgot Google has been terrible with data privacy. They tend to regard anything on their platform as their data. Google also likes to dabble in everything. If I’m running trade secrets for my tech company or marketing data for retail I can’t risk google looking at that data for their own purposes. This is also why smart companies don’t use Google Apps.
    Aug 19, 201810
    • Google DLUm08
      Google doesn't use any data from paying customers for advertising. Also, Amazon is in just as many businesses as Google.
      Aug 19, 2018
    • Microsoft 5’6Indian
      Don’t be salty
      Aug 19, 2018
    • Google SoSad
      That’s...ridiculous. Google has tighter controls on use of data than any other major company I’ve ever seen. Not only is Google virtually unable to steal trade secrets like you are implying but they wouldn’t do it even if it was trivial. Risk is too high for reward, not to mention ethics concerns.
      Aug 19, 2018
    • Microsoft 5’6Indian
      “Ethic concerns” by a company building a censored search for China lol riggggght
      Aug 19, 2018
    • Google SoSad
      ....you mean like Bing?

      The issue is super complicated and there is a ton of internal debate. It deserves more than your drive by comments... while working for a company that already does the same thing.
      Aug 19, 2018
    • Microsoft / Productiijjsggg
      OP
      Easy guys... Back to the question. And I’d love to here from the Googlers: Why is Google so far behind in terms of marketshare? Do you see that changing?
      Aug 19, 2018
    • Research Now / EngArschloch
      No AD company should be trusted with data.
      Aug 19, 2018
    • Google Xoogle
      App engine was pushed for too long? While Amazon was listening to the market demands.
      Aug 19, 2018
    • Oracle iRVG77
      Amzn is an AD company where do you think profit growth is coming from
      Aug 20, 2018
    • Google SoSad
      I think Google is behind for three key reasons. We were very late to the game, enterprise sales has never been a strong area for us, and we are used to telling customers what they need and building to that, rather than building what customers say they want.
      Aug 20, 2018
  • Amazon
    nizzle

    Amazon

    PRE
    Google, Uber
    nizzlemore
    azure is pounding both aws and gcp the last 2 quarters or so. It’s actually raising some concerns here
    Aug 19, 20185
    • Microsoft / Productiijjsggg
      OP
      I have to say. I’m surprised to here this from an Amazonian. Go on, tell us more about why you think that and what you’re hearing. ???
      Aug 19, 2018
    • Research Now / EngArschloch
      This dude is on PIP for sure
      Aug 19, 2018
    • Microsoft / Productiijjsggg
      OP
      I might be the only one here that doesn’t know, but I still have to ask, what is “PIP”?
      Aug 21, 2018
    • Research Now / EngArschloch
      I was talking to the Amazon guy. He for sure knows what a PIP is.
      Aug 22, 2018
    • Microsoft / Productutter
      okay. Mind sharing with the rest of us?
      Aug 22, 2018
  • Research Now / EngArschloch
    The same reason why BING failed. To gain market share you must be far better than your competitor. GCP is just playing catchup just like MS Was.
    Aug 19, 20180
  • Rackspace rEEp18
    Says the Amazon guy. In all fairness though, I really look at the two clouds like this. AWS is the land of potential use cases and GCP is the land of academic conformity.
    Aug 19, 20181
    • Google oppgcp
      I work for gcp, only been here a year and already looking elsewhere...so is everyone competent on my team and yes, the hiring bar is embarrassingly low. Gcp is the new old msft.
      Feb 23
  • Google DLUm08
    AWS has first mover advantage. Also, it's hard to compete with AWS support when their support people can and regularly do page any engineer to debug some bullshit issue (source: had to deal with some of those bs pages when I worked for AWS).

    Microsoft is already heavily ingrained in Enterprise sails with most companies which helps them.
    Aug 19, 20183
    • Google AWASU7
      Hopefully we change our eng culture to compete.
      Aug 19, 2018
    • Research Now / EngArschloch
      Microsoft is ingrained in "desktop" enterprise. Their server products were laughably bad and no serious enterprise ever trusted the server side. I see lot of MS guys beating their "enterprise" chest here which is plain rubbish.
      Aug 20, 2018
    • Research Now / EngArschloch
      I used to work in Microsoft SQL server sales team. The first guideline given to us was never to go into a feature-to-feature or performance battle against Oracle or DB2 because MSSQL will always lose. We were taught to sing the cowardly tune of ROI to secure sales by bundling office and desktop licenses to sweeten the deal. Today these guys are talking about "enterprise" grip of MS.
      Aug 20, 2018
  • Google dwqO63
    Author is right. Google has no clue of enterprise sales & marketing execution. I love working at Google, so all of us that concluded everything in the article stay patient and don't bother pointing out how to 'help' anymore, since sr mgt does not want to listen. It's easy to realize the culture is great to rest and vest. Only frustration when you try to compete in an org that does not GET the game of enterprise s&m.
    Aug 21, 20180
  • Dell / Eng
    vokX18

    DellEng

    PRE
    Dell
    vokX18more
    While google cloud is still lagging aws or azure, google is seriously ramping up its gcp business. Since Q42017, cloud is bringing in 1B in revenues per quarter. Capex in cloud for google is much higher than amazon or msft both in absolute dollars and as a % of sales. Google is also hiring aggressively for cloud. Netflix and Spotify have recently moved to hosting their services on gcp. I think the next 6-10 months are crucial of google wants to gain ground in the cloud business.
    Aug 19, 20180
  • Intuit Zpj2bk1
    It’s prices suck, that’s why.
    Aug 19, 20180
  • Microsoft etrigan
    That article is old. While you don't use old stats to discuss, it's a fair question and almost still valid... only diff is that MSFT has gained much better ground in the past 8 or so months.
    And my simple answer to the point in question is Enterprise-class. GCP simply lacks it and they need to do a lot more groundwork before they invest in huge DCs like the other two leaders in Cloud. Ground work = Innovation, customer confidence/pipeline, security (image) bump, investor lineup etc. Investing in data centers is the easy part.
    Aug 19, 20180

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