YouTube/IG side business

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Amazon R&D

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Jul 19 25 Comments

Does anyone have experience building a YT channel as a side hustle? If so, what genre are your videos?

There are quite a few YTers (< 0.75M subs) making $100k/mo on ads revenue for their videos

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TOP 25 Comments
  • Google justanhombre
    I don’t think ~anyone~ with 750k subs is making 1.2m a year in ad revenue...
    Jul 20 2
  • Google xrfn74
    Joma has 250K subs, and a full time job, and still needs to sell $1k “interview courses” to make it work 🤦‍♂️
    Jul 20 2
    • Google / Eng pumaupma
      If 200 people buy it a month, that's $200k/mo
      Jul 20
    • Google xrfn74
      Those poor 200 people...
      Jul 20
  • Google / Eng pWJj15
    I run a successful vlog, upwards of 200 subscribers. Haven't monetized though because my TC is enough without it.
    Jul 20 1
  • 8x8 8x8pleb
    I think YT realistically as a side biz would be quite difficult and not worth the effort. I have a friend who does a channel on the side as a hobby and creating/editing content is a grind. Makes around a couple hundred dollars a month so not bad. Unless you are able to produce content constantly that you can sustain and enjoy you're probably better off finding a different venture. Best of luck though!
    Jul 19 0
  • Google come2daddy
    Here is the trick with YT: It’s really hard to make $1000/pm on YT. The CPM is around $10 which means you will get $10 per 1000 ads view.Which means your video needs to be seen 1000 * 50 times to display that many ads . Which means to get $1000, your video needs to be seen by 50,000 * 1000/10 = 5,000,000 times. But YT will keep 45% . So basically the number jumps to ~11 million views. Also, $10/CPM is very high as cost per CPM Ad is $0.4 to $22 with higher ad rates tapering off at exponential speed. So if you assume $5/CPM, you will need 22 million views.

    So what’s the catch? Successful YTers have identified this problem and they start working with brands early on. Instead of relying solely on Ads revenue, they sign side deals with brands or use the publicity factor to attend meetups. It’s typical for a medium YT Star with 1 million subs to charge up to $10,000 for an event. Also, make videos which can subtly advertise a brand without impacting your core content. The money is on side hustles on YT.
    Jul 20 3
    • Google GfTq22
      $5 post-revshare cpm, $1000/5 = 200, 200 x 1000 = 200,000 ad views per month. now there is no way fill rate is at 2% these days, assuming conservatively 10% that is only 2M video views.

      There is no way YT is going to show 0.40 CPM ads, that would barely cover cost to serve. Even trashy AdX backfill averages multiples higher than that.
      Jul 20
    • Google come2daddy
      If you get all traffic from US, 0.4 will be less. In worst case, if your viewership is Asian countries, 0.4$ is awesome.
      Jul 20
    • Amazon / R&D
      ps.ily

      Amazon R&D

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      Google
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      OP
      Thanks for the insight daddy, I also heard ad revenue depends on your target audience, finance channels make more $ per view than a gaming channel, since YT is so saturated with gaming content
      Jul 22
  • Google vkg38472
    Less than 1m subs you dont make 100k in ad revenue. Most of it comes from sponsorships, commission or merch
    Jul 20 0
  • Apple
    iHateFruit

    Apple

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    Apple
    iHateFruitmore
    I fit into this criteria. I film a certain sport (not basketball or American football) at college/professional levels and have 11k subscribers
    Jul 19 5
    • Google iiik
      TC?
      Jul 20
    • Apple
      iHateFruit

      Apple

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      Apple
      iHateFruitmore
      $175k from my full-time job, about $1200 a year from Youtube
      Jul 20
    • Google iiik
      So roughly 10 cents per sub? Is that typical?
      Jul 20
    • Google come2daddy
      Yes
      Jul 20
    • Apple
      iHateFruit

      Apple

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      iHateFruitmore
      It’s from views, not from the subs. I get probably 10,000 views a month
      Jul 20
  • New msc1212
    There are a couple ways to do it. I know one entrepreneur who leverages her YouTube channel to drive business to her coaching business. People type in Google something like “how to increase YouTube channel views” or whatever and finds her video in the results. Another hack I heard was to create a channel by editing royalty free footage together.
    Jul 21 2
    • Amazon / R&D
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      Amazon R&D

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      OP
      I don’t want to be a clickbait/hack I would prefer to run a channel with content I’m passionate about
      Jul 22
    • Google xrfn74
      Trick: be passionate about money. Create an MLM scheme like Stephen Graham.
      Jul 22
  • Google L7@AWS
    How much ad revenue does 1M subs make?
    Jul 20 1
    • Google xrfn74
      The public estimate is $1 per 1k views. Depends on the viewership and number of ads. And in this case the number of quality videos. So let’s say 3-5 videos of 500k views, meaning $1.5-2.5k/mo? Of course, this is highly variable due to the distribution of views.
      Jul 20

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