starting an ecommerce site in Seattle

Verathon / Ops
crabmaster

Verathon Ops

BIO
Salesforce admin in Seattle
crabmastermore
Jul 19, 2017 10 Comments

if I wanted to build an ecommerce marketplace like Amazon, what would be the right architecture to start building it on? would you use an out of the box solution and start hacking it? a simple OOTB solution like Big commerce wouldn't work for me because I need to be able to heavily customize the UI display with various custom components. thanks in advance for any help.

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TOP 10 Comments
  • Beyourmarket, Mayocat, sharetribe are the most popular open source platforms to build a marketplace.

    A lot depends on what your vision is for this Marketplace and who's going to participate in it.

    For example look at Wish, a mobile-only Marketplace connecting Chinese sellers with buyers globally. The features you'd need to support to build something like that would be very different from, say, a Marketplace for B2B, or P2P (offerup). Or are you building a Thumbtack?

    Your tech, platform, and feature decisions should be driven by your business (what business are you really in?) customer segment (savvy, social, deal finders, truckers, DIYers?), where they are most likely to shop (mobile only, VR, AR, stores).

    That said The. Most. Important. piece of a Marketplace is Sellers/supply. Marketplaces fail because they lack the density, and quality of sellers offering and capable of fulfilling high quality, product/service. Lots of examples out there of businesses that failed to work on this, or just could not catch up with this single most important requirement for a Marketplace. Lookup Homejoy, Amazon has many such examples as well.

    Make sure the business model is sound (do a business model canvas exercise - check YouTube for instructions, or PM me if you need help doing a deep dive)
    Jul 19, 2017 1
    • Verathon / Ops
      crabmaster

      Verathon Ops

      BIO
      Salesforce admin in Seattle
      crabmastermore
      OP
      this is insanely helpful. I will reach out to you again later on as I make more progress here. thank you!
      Jul 19, 2017
  • Shopify. Hybris for larger implementations
    Jul 19, 2017 5
    • Verathon / Ops
      crabmaster

      Verathon Ops

      BIO
      Salesforce admin in Seattle
      crabmastermore
      OP
      anything less expensive? do you have thoughts on woocommerce for WordPress? it's free / open source which is why I ask.

      also, can you hack the Shopify UI with custom JSON, etc?
      Jul 19, 2017
    • I've tried Wordpress and Woo to build Marketplaces when I was running my software business. They don't work for a Marketplace, only for a standalone Ecommerce website. Use Magento if you just want a standalone site. Wayyyy better and reliable, supported out of the box by most hosting companies.

      Shopify won't let you turn itself into a Marketplace. Afaik.
      Jul 19, 2017
    • Verathon / Ops
      crabmaster

      Verathon Ops

      BIO
      Salesforce admin in Seattle
      crabmastermore
      OP
      thanks boom. so what would you recommend for a marketplace? something custom from the ground up?
      Jul 19, 2017
    • See my other reply
      Jul 19, 2017
    • Amazon / Eng Yaae53
      Demandware (Salesforce Commerce Cloud), is highly scalable SaaS and cost about $30k + 3% and is at the scale of Oracle/Hybris but you lose some flexibility of it being a closed box solution (mostly).
      Jul 19, 2017
  • J.Crew vv_show
    once you get your estore platform figured out, I highly suggest integrating with Mirakl. Amazing platform for sellers/operators
    Jul 29, 2017 0
  • BCG hellboi
    🤔 Depends on what scale you are looking at how many products and what the volume is. And also how confident you are in getting traffic.

    No point over engineering something when you are not sure if it would work or not.
    Jul 19, 2017 0