GroupM News

GroupM PR Week Global / May 4, 2022

The European Addressable Media Initiative has announced the formation of its Expert Advisory Group, with senior advisors from Channel 4, DATMEAN, GroupM, Interpublic Group, ITV, Omnicom, Publitalia ’80, Roku and many more key players, as it gears up to support the development of addressable media in…

GroupM CampaignUK / Apr 28, 2022

At midnight on Wednesday morning, GroupM revealed it was bringing together two of its key media agencies, Mediacom and Essence to create…EssenceMediacom. GroupM local CEO Aimee Buchanan joins the Mumbrellacast to discuss the local implications of the move, the multiple brand changes that have made u…

GroupM AdExchanger / Apr 27, 2022

WPP has joined rivals Omnicom and Publicis in moving strongly into 2022 (Ukraine war notwithstanding) reporting organic growth of 9.5% across the board on a revenue increase of 6.7% to just over £3bn in Q1. WPP’s measure of organic growth is like-for-like revenue less pass-through costs (not exactly…