GroupM AdExchanger / Apr 27, 2022
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AdExchanger
GroupM AdExchanger / Apr 27, 2022
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AdExchanger
GroupM AdExchanger / Apr 27, 2022
Google introduced a new targeting parameter for Performance Max campaigns. Advertisers can use “customer acquisition goals” to guide their campaigns.
GroupM Campaign Middle East / Apr 26, 2022
GroupM, the massive media-investment arm of WPP, will winnow down the number of separate agencies under its aegis in a bid to streamline its operations and make ad-tech a more central part of the p…
WPP’s GroupM Merges Media Agencies in Bid to Streamline
Campaign Middle East
GroupM Campaign Middle East / Apr 26, 2022
The global CEO of Essence will take on a new leadership position in her home base of Tokyo following the merger of Essence and MediaCom.
Kyoko Matsushita named CEO of WPP Japan | News
Campaign Middle East
GroupM Campaign Middle East / Apr 26, 2022
The Tesla chief will need the cash flow from Twitter’s advertising business to pay off the debt used to back a deal.
https://www.wsj.com/articles/elon-musks-backing-may-mean-twitter-needs-ads-to-stay-aloft-11650899956
Elon Musk’s Backing Means Twitter Needs Ads to Stay Aloft
Campaign Middle East
GroupM Campaign Middle East / Apr 26, 2022
The Amazon-Reliance rivalry has spilled over to the Indian Premier League as they compete for broadcasting rights for the next five years. But beating incumbent Disney and the merged Sony-Zee will be no easy task. Hosts Anirban Chowdhury and Nehal Chaliawala break down the battle for IPL broadcastin…
GroupM Campaign Middle East / Apr 26, 2022
The IAB GCC held its general assembly on 6 April 2022 in which it announced the new Board for the 2022-2024 period. Comprised 15 different companies representing: · Publishers/Sales Houses:
IAB GCC announces new board members and elects chair and vice chair
Campaign Middle East
GroupM www.mediapost.com / Apr 25, 2022
In 2019, Himanshu became CEO of GroupM Indonesia.
GroupM www.mediapost.com / Apr 25, 2022
As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. This week we probe our TV advisory council on what is the biggest issue facing the CTV industry - measuring success or in other words, proving it actually w…
TV Talks Podcast: Advertisers Demand CTV Ups Its Measurement Game
www.mediapost.com
GroupM www.mediapost.com / Apr 25, 2022
/PRNewswire/ -- Ogury, the global technology leader in mobile advertising anchored in privacy protection, today announced the appointment of Simon Porter as...
www.mediapost.com
GroupM www.mediapost.com / Apr 25, 2022
Ad Age’s annual Agency Report shows U.S. agency revenue in 2021 grew at its fastest pace since 2000 as agencies showed resilience and relevance amid a marketing revolution.
Agency Report 2022: How agency revenue growth soared
www.mediapost.com
GroupM www.mediapost.com / Apr 25, 2022
Exec will introduce new OTT Accelerator CTV product
Advanced Ad Pioneer Mike Bologna Joins Brightline as Chief Accelerator
www.mediapost.com
GroupM www.mediapost.com / Apr 25, 2022
Supply path optimization (SPO) is about buyers identifying the most efficient connections to sellers without buying through inefficient or expensive paths.
AdExplainer: What Is Supply-Path Optimization (SPO)?
www.mediapost.com
GroupM www.mediapost.com / Apr 25, 2022
Roku is expanding its line of measurement companies, adding Analytic Partners, Ipsos, IRI, Mediahub and Nielsen as partners under Roku’s Measurement Partner Program.
Roku Adds Measurement Partners For Media-Mix Modeling 04/26/2022
GroupM TV News Check / Apr 23, 2022
TV news broadcasters are navigating the transition from an audience raised on cable to an audience raised on TikTok.
TV News Check
GroupM TV News Check / Apr 23, 2022
Bologna will work with TV networks looking to broaden interactive ad product capabilities for advertisers’ streaming and OTT ad messaging and engagement, and will sell BrightLine’s new generation of products under the OTT Accelerator banner.
GroupM TV News Check / Apr 23, 2022
Gravity Media, a global provider of complex live broadcast facilities and production services, has hired Sean Seamer as president for its U.S. business. He will
TV News Check
GroupM Ad Age / Apr 22, 2022
GroupM, a media investment company, and outdoor advertising technology provider Moving Walls, have partnered to provide audience data driven planning, buying, and measurement for out-of-home advertising in Indonesia, according to a company press release. Through this partnership, GroupM aims to…
Ad Age
GroupM Ad Age / Apr 22, 2022
Ad Age