GroupM www.mediapost.com / Nov 29, 2021
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GroupM www.mediapost.com / Nov 29, 2021
The metaverse remains years away from being adopted by a large number of users, but Chipotle, Verizon and others are turning to it to improve brand recognition and get existing customers more engaged.
Brands No Longer See Metaverse-Like Worlds as Abstract Gimmicks
www.mediapost.com
GroupM www.mediapost.com / Nov 29, 2021
MediaPost has selected GroupM’s Wavemaker as its Media Agency of the Year for 2021. Other category winners for this year’s awards include: GroupM (holding company); USIM (independent), NP Digital (search/performance), Apple (client), NewsGuard (supplier), Empower (creative), Havas Media Group’s Ben…
Wavemaker Named Media Agency Of The Year For 2021 11/29/2021
GroupM www.mediapost.com / Nov 29, 2021
Measurement in an omni-channel media world is increasing complex with the changes in cookies, mobile identifiers and new privacy regulation. But what is he personal, unbiased...
GroupM www.mediapost.com / Nov 29, 2021
The appointments have been made in Social, Content Marketing & Integrated Comms Planning verticals .
PivotRoots announces senior appointments
www.mediapost.com
GroupM www.mediapost.com / Nov 29, 2021
Kapil Unnikrishnan Nair joined the company as the Director – Social Media and Jatin Chakraborty as the lead for the integrated comms planning vertical
PivotRoots strengthens leadership with 2 key appointments
www.mediapost.com
GroupM www.mediapost.com / Nov 29, 2021
Katie Rigg-Smith steps down after nine years.
PHD's Mark Jarrett joins MFA board
www.mediapost.com
GroupM www.mediapost.com / Nov 29, 2021
“The new network will freshen up the city.”
Media agencies on the QMS upgrade of the City of Sydney outdoor network
www.mediapost.com
GroupM www.mediapost.com / Nov 29, 2021
Scale-up businesses are some of the most significant contributors to the UK and unlike many start-ups, there is a good chance that you might have heard of them. For this […]
What is a scale-up business and what impact do they have on the economy?
www.mediapost.com
GroupM www.mediapost.com / Nov 29, 2021
As 2021 draws to a close, tracking and targeting are all over the place, with consumers using many channels to get product information. The traditional path to purchase often begins and ends on Amazon and other marketplaces. What’s a brand marketer to do?
A Look Ahead As Marketers Grapple With Performance Obstacles 11/29/2021
GroupM www.mediapost.com / Nov 8, 2021
Here are some events of interest to the product liability law community this week. All times are local unless otherwise noted.
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Week Ahead in Product Liability: Nov. 8, 2021
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GroupM www.mediapost.com / Nov 8, 2021
If Greta Thunberg is right and climate summits are nothing more than “PR events,” then maybe it’s time marketing pros take some ownership for it.
Blah, Blah, Blah: The Last Press Release You'll Ever Read 11/08/2021
GroupM Advanced Television / Nov 5, 2021
The digital ad industry reached a milestone accomplishment in its decade-long battle against ad fraud by holding invalid traffic (IVT), a key measure of such fr
Study: Ad fraud held under 1% in TAG-certified channels |
Advanced Television
GroupM ETBrandEquity / Nov 2, 2021
GroupM agency MediaCom has retained Trilogy Funds, an Australian property-based investment fund manager, following a competitive pitch for investor and adviser-focused paid media activity.With a primary objective of driving leads through to Trilogy Funds’ website, MediaCom has been on performance fo…
Trilogy Funds reappoints MediaCom as its media agency
ETBrandEquity
GroupM ETBrandEquity / Nov 2, 2021
Omnicom’s top media exec Daryl Simm is in the box seat to succeed long-serving John Wren as boss of ...
Simm's elevation at Omnicom shows march of media execs
ETBrandEquity
GroupM ETBrandEquity / Nov 2, 2021
He succeeds Sailajanandan Nayak and his role will be effective from November 1...
GroupM ETBrandEquity / Nov 2, 2021
Elon Musk’s net worth rose by $24 billion to $335.1 billion Monday as the electric automaker’s shares jumped 8.5% in New York...
Elon Musk is now three times richer than Warren Buffett
GroupM ETBrandEquity / Nov 2, 2021
Awasthi has been with Godrej for close to 18 years...
GroupM Economic Times / Sep 30, 2021
The overall advertising market is set to grow by 30% on the previous year, according to a GroupM report, with strong TV and digital performances credited for the revenue boost.
GroupM: UK ad spend on course to end 2021 up 30% on 2020
Economic Times
GroupM Economic Times / Sep 30, 2021
Pat Crowley named the first CEO of Essence in Australia.
AKQA Media joins GroupM as part of Essence
Economic Times