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IPG Mediabrands News


New BARC Chairperson and IPG Mediabrands India CEO Shashi Sinha answers pressing questions around news channel ratings, landing pages, outliers and more at e4m NewsNext virtual conference

PETALING JAYA: The advertising outlook for the second half of the year remains challenging despite the economy gaining momentum.
The Star

While the conference will be held virtually, the award ceremony will take place at The Imperial, New Delhi
e4m NewsNext conference & enba today: I&B Minister Anurag Thakur to be chief guest
Indian Advertising Media & Marketing News – exchan

Published by Penguin Random House India, the book delves into the principles and applications of marketing strategy in the new age

The co-chairs of the MBC explain the unique importance of the ad industry’s annual media leadership course for rising talent ahead of its return in-person in July.

We round up all job appointments from April 11-22, 2022, in one place to keep you updated with the latest from across the tech industries.
IT Brief Australia

/PRNewswire/ -- Ogury, the global technology leader in mobile advertising anchored in privacy protection, today announced the appointment of Simon Porter as...

Eight agencies from across the UK, Denmark, Canada and Australia are competing for the coveted Creative Agency of the Year at Campaign’s third Global Agency of the Year Awards. Three British
Campaign reveals global Agency of the Year shortlist
Campaign Middle East

Maria Grivas, Ryan Ross, Shaunn Anderson, Yulia Edirisinghe, Hugh Marks, Emma Hegg, Fergus Watts, Liz Eades, Karl Bates, John Fairly.
Movers & Shakers: Spark Foundry, dentsu, Enigma, IAB, Mindshare
Hindustan Times

Here goes our list of the best web developers who can help you achieve your business goals by avoiding all the roadblocks coming your way.
Top 10 Web Development Companies in India You Should Know
Hindustan Times

Havas Media Group has named Francis Coady as its chief marketing officer. Coady is the latest in a series of leadership changes in the media business.Coady joined the business five years ago to establish Havas Sport and Entertainment, which attracted clients Bupa, Gillette, LG, NRMA, CGU, Virgin, Red Bull as clients under his leadership.

Another week, another wave of senior appointments and departures at brands, agencies and media owners. Check out our global round-up of who is moving where (and why it matters) below, then head over to our People on the Move hub to see who else has been moving up the career ladder.

Peter Nicholson is the latest leadership departure for the Quad-owned Minneapolis agency After a tumultuous 2020, Minneapolis-based agency Periscope has parted ways with another member of its agency leadership team and its first chief creative.

The 4th biggest advertising company, IPG outperformed its bigger rivals like WPP and Omnicom in 2020. Insider identified the 16 execs who are key to helping CEO Philippe Krakowsky keep the momentum going. They include Initiative's Amy Armstrong and chief data and tech officer Arun Kumar. See more stories on Insider's business page.
Top Executives Leading Advertising Giant IPG
Business Insider

Interpublic Group of Companies (IPG) reported Q1 net revenue of $2.03 billion, up 2.8% from a year ago, per a press release. The company reported an organic net revenue lift of 1.9%, based on a 0.2% dip in the U.S. and increase of 6.3% internationally.

To deliver on that, IPG Mediabrands Content Studio said Monday it has invested in CONVICTS, an independent global creative studio that does editorial culturally relevant work for brands. Terms of the investment were not disclosed. "The stuff they make has this disruptive edge that's really exciting and interesting," said Brendan Gaul, global chief content officer at Mediabrands.
Mediabrands content studio invests in CONVICTS
Campaign US

IPG Mediabrands' performance agency Reprise has been awarded the strategy and creative account for the Australian and New Zealand launch of General Motors Specialty Vehicles. Reprise was awarded the business after a series of international and national presentations. This will be the first time General Motors Specialty Vehicles (GMSV) has advertised in Australia and New Zealand.

Flybuys' data sharing strategy is again making headlines this week after the customer loyalty program announced a deal with IPG Mediabrands division, Kinesso Australia. Branding the latest partnership as a unique one in the Australian industry, the companies said the new collaboration will see data-driven transactional, behavioural and demographic insights from flybuys' 8 million members de-identified and shared with Kinesso Australia.

Enterprise Holdings has made a pair of picks for marketing agency work. The Clayton-based rental-car giant said this week that New York-based Ogilvy will lead global brand strategy, while New York-based UM, part of IPG Mediabrands, will handle media strategy, planning, buying, data and analytics duties across its primary global markets in North America and Europe.
Enterprise Holdings makes marketing agency picks
St. Louis Business Journal
















