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IPG Mediabrands MediaPost Communications / Apr 30, 2021

President Joe Biden's televised address to the joint session of Congress Wednesday night was viewed by 26.9 million people, making it the lowest-rated presidential address in modern history, according to data released today by Nielsen. By contrast, Bill Clinton's February 17, 1993 address was the highest-rated, with 66.9 million viewers.

https://www.mediapost.com/publications/article/362844/audience-numbers-for-biden-address-lowest-in-moder.html

Biden Ratings Lowest In Modern Presidential History 04/30/2021

MediaPost Communications

IPG Mediabrands Marketing Interactive / Apr 30, 2021

Instant noodle brand KOKA Noodles recently unveiled a "#GetBougiewithKOKA" campaign on TikTok, which aims to change consumers' perceptions on instant noodles. Working with five creators on TikTok, KOKA showcases how its range of low-fat purple wheat noodles can be elevated into a well-prepared delectable meal without too much effort and expensive ingredients.

https://www.marketing-interactive.com/koka-debunks-unhealthy-perception-of-instant-noodles-with-bougie-tiktok-campaign

KOKA debunks unhealthy perception of instant noodles with 'bougie' TikTok campaign

Marketing Interactive

IPG Mediabrands AdNews / Apr 29, 2021

IPG has closed a deal to access a deep well of Australian first-party consumer data to be directly integrated into the media agency's planning and buying tools. Flybuys, the loyalty program with more than 8 million active members, has signed a data sharing partnership with Kinesso Australia powered by Acxiom, IPG's data-focused marketing partner of IPG Mediabrands.

https://www.adnews.com.au/news/ipg-s-consumer-data-deal-with-flybuys

IPG's consumer data deal with Flybuys

AdNews

IPG Mediabrands Salamanca Press / Apr 29, 2021

NEW YORK, April 29, 2021 /PRNewswire-PRWeb/ -- AdLedger, the non-profit consortium building open standards that leverage blockchain to improve digital advertising, today announced a successful global implementation of CryptoRTB with OMD Italy, Italiaonline and MadHive for a Dixan Campaign by Henkel Italy.

https://www.salamancapress.com/news/state/omd-italy-italiaonline-madhive-and-henkel-italy-leverage-adledgers-cryptortb-to-address-fraud-privacy-transparency/article_f238f968-0ee6-532c-8379-ce69b3ace01e.html

OMD Italy, Italiaonline, MadHive and Henkel Italy Leverage AdLedger's CryptoRTB To Address Fraud, Privacy, Transparency Problems In Global Initiative

Salamanca Press

IPG Mediabrands The Wall Street Journal / Apr 28, 2021

Interpublic Group of Cos. and WPP PLC both reported a return to organic revenue growth in the first quarter of 2021, adding to signs the advertising industry is turning a corner after a year of uncertainty stemming from the coronavirus pandemic.

https://www.wsj.com/articles/ad-giants-ipg-wpp-report-return-to-organic-revenue-growth-11619620972

Ad Giants IPG, WPP Report Return to Organic Revenue Growth

The Wall Street Journal

IPG Mediabrands Business Wire / Apr 28, 2021

NEW YORK--()--Rapport, the global out-of-home (OOH) media buying and planning agency arm of IPG Mediabrands, today announced the launch of their newest offering for U.S. clients: Rapportal LIVE. Rapport U.S. has teamed up with UniLED to offer North American clients standardized accountability and transparency in digital out-of-home (DOOH) via the Rapportal LIVE platform.

https://www.businesswire.com/news/home/20210428005940/en/Rapport-Leading-the-Way-by-Offering-U.S.-Clients-Automated-Reporting-Transparency-for-Digital-Out-Of-Home-Campaigns

Rapport Leading the Way by Offering U.S. Clients Automated Reporting Transparency for Digital Out-Of-Home Campaigns

Business Wire

IPG Mediabrands Campaign US / Apr 28, 2021

Advertisers have no shortage of complaints about the upfront, from its rigid deal structures to its increasingly arbitrary time frame. Last year, as COVID-19 disrupted the marketplace, major marketers were caught in a frenzy trying to postpone or cancel deals they had made a year prior.

https://www.campaignlive.com/article/four-major-trends-expect-during-years-upfront/1714292

Four major trends to expect during this year's upfront

Campaign US

IPG Mediabrands Yahoo Finance UK / Apr 28, 2021

DGAP-News: Nordex SE / Key word(s): Incoming Orders28.04.2021 / 07:30 The issuer is solely responsible for the content of this announcement.Hamburg, 28 April 2021. Nordex Group has received an order for the delivery of 3- and 4-MW turbines in the Netherlands comprising 35 MW. Windpark Greenport Venlo B.V.

https://uk.finance.yahoo.com/news/nordex-se-nordex-group-receives-053005020.html

Nordex SE: Nordex Group receives order for 35 MW from the Netherlands

Yahoo Finance UK

IPG Mediabrands Yahoo Finance UK / Apr 28, 2021

Sistema PJSFC (SSA) 28-Apr-2021 / 08:21 MSK Dissemination of a Regulatory Announcement that contains inside information according to REGULATION (EU) No 596/2014 (MAR), transmitted by EQS Group. The issuer is solely responsible for the content of this announcement.

https://uk.finance.yahoo.com/news/sistema-pjsfc-segezha-group-announces-052130804.html

Sistema PJSFC: Segezha Group announces pricing of IPO and listing on Moscow Exchange

Yahoo Finance UK

IPG Mediabrands PRNewswire / Apr 27, 2021

ST. LOUIS, April 27, 2021 /PRNewswire/ -- Enterprise Holdings, a leading provider of mobility solutions, and UM, the global media agency network of IPG Mediabrands, today announced that UM has been named media Agency of Record for Enterprise Holdings' portfolio of brands including Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car.

https://www.prnewswire.com/news-releases/enterprise-holdings-names-um-media-agency-of-record-301277719.html

Enterprise Holdings Names UM Media Agency of Record

PRNewswire

IPG Mediabrands Leader Publications / Apr 27, 2021

ST. LOUIS, April 27, 2021 /PRNewswire/ -- Enterprise Holdings, a leading provider of mobility solutions, and UM, the global media agency network of IPG Mediabrands, today announced that UM has been named media Agency of Record for Enterprise Holdings' portfolio of brands including Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car.

https://www.myleaderpaper.com/news/state/um-http-www-umww-com-prnewsfoto-um/image_21dda260-f84e-5d9e-83cc-54fdb4e09791.html

UM http://www.umww.com (PRNewsfoto/UM)

Leader Publications

IPG Mediabrands AdNews / Apr 27, 2021

IPG Mediabrands Australia has appointed Maria Grivas as Reprise Australia CEO. Grivas has been the chief data and technology officer at UM Australia for the past three and a half years. She will now lead the full-service performance agency which has more than 150 staff across its offices in Sydney, Melbourne, Brisbane and Perth.

https://www.adnews.com.au/news/um-data-chief-maria-grivas-appointed-reprise-ceo

UM data chief Maria Grivas appointed Reprise CEO

AdNews

IPG Mediabrands B&T / Apr 27, 2021

Cannes Lions has announced its jury line-up of global experts selected to shortlist world-class creative work and benchmark excellence this June. The Lion-winning work will be announced, awarded and celebrated during Cannes Lions Live, a fully digital experience, running from 21-25 June 2021, which all LIONS members will receive complimentary access to.

https://www.bandt.com.au/jury-for-2021-cannes-lions-announced/

Jury For 2021 Cannes Lions Announced

B&T

IPG Mediabrands Portada-online.com / Apr 26, 2021

AARP,Farmer John, Expedia, Post It, Domino's, Willow, Omnicom Media Group account wins, U.S. Navy...and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns. AARP is unveiling a new brand campaign, entitled "Wise Friend and Fierce Defender," aimed at creating a greater emotional connection with Gen X and Young Boomer audiences.

https://www.portada-online.com/sales-leads/farmer-john-aarp-expedia-post-it-willow-omnicom-media-group/

Farmer John, AARP, Expedia, Post It, Willow, Omnicom Media Group....

Portada-online.com

IPG Mediabrands PRNewswire / Apr 23, 2021

SANTA ANA, Calif. and NEW YORK, April 23, 2021 /PRNewswire/ -- Behr Paint and UM, the global media agency network of IPG Mediabrands, today announced that UM has been named media Agency of Record for Behr in the U.S. UM will lead all media strategy, planning, buying, and data and analytics duties for the Behr Paint DIY, Professional and KILZ brands.

https://www.prnewswire.com/news-releases/behr-paint-company-names-um-media-agency-of-record-301275708.html

Behr Paint Company Names UM Media Agency of Record

PRNewswire

IPG Mediabrands Adweek / Apr 23, 2021

It will lead media buying and planning, data and analytics across the paint brand With the paint now dry, IPG Mediabrands' UM is ready to celebrate its latest account win.

https://www.adweek.com/agencies/behr-names-um-as-us-media-agency-of-record/

Behr Names UM as US Media Agency of Record

Adweek

IPG Mediabrands AdWorld / Apr 23, 2021

Jen Walsh, head of digital with Zenith, which is part of Core, has been appointed to the board of the agency. Walsh has been in Zenith for the past five years, having previously held digital leadership roles in IPG Mediabrands as well as working as a digital design consultant with SMEs and charities.

https://www.adworld.ie/2021/04/23/jen-walsh-joins-board-of-zenith/

Jen Walsh Joins Board of Zenith

AdWorld

IPG Mediabrands MediaPost Communications / Apr 22, 2021

A top Wall Street analyst has ended a decade-long "outperform" rating for Interpublic, downgrading it to "market perform," the same rating currently bestowed on other publicly traded agency holding companies.

https://www.mediapost.com/publications/article/362598/analyst-ends-decade-long-recommendation-for-interp.html

Analyst Ends Decade-Long Recommendation For Interpublic, Downgrades To 'Market Perform' 04/22/2021

MediaPost Communications

IPG Mediabrands MediaPost Communications / Apr 22, 2021

Digital out-of-home video advertising network Screenvision Media this morning announced a flurry of new movie theater affiliates adding 1,000 screens to its movie theater network over the past 12 months. The expansion brings Screenvision's national movie theater advertising network coverage to more than 2,000 locations and 14,000 screens.

https://www.mediapost.com/publications/article/362596/cinema-ad-net-screenvision-adds-1000-screens-bri.html

Cinema Ad Net Screenvision Adds 1,000 Screens, Brings Theater Coverage To More Than 14,000 04/22/2021

MediaPost Communications

IPG Mediabrands Adweek / Apr 22, 2021

It will lead media buying and planning, data and analytics across the paint brand With the paint now dry, IPG Mediabrands' UM is ready to celebrate its latest account win.

https://www.adweek.com/agencies/behr-names-um-as-us-media-agency-of-record/

Behr Names UM as US Media Agency of Record

Adweek

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