IPG Mediabrands News

IPG Mediabrands BeetTV / Apr 22, 2021

This year's upfront sales season will be notable for the heightened interest in digital video platforms whose audiences grew as consumers spent more time at home during pandemic lockdowns. "There's going to be a tipping point," Dani Benowitz, president of U.S. at Magna Global, the media agency owned by Interpublic Group, said in this interview with Beet.TV.

https://www.beet.tv/2021/04/ad-spend-will-diversify-during-upfront-sales-season-magnas-dani-benowitz.html
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Ad Spend Will Diversify During Upfront Sales Season: Magna's Dani Benowitz – Beet.TV

BeetTV

IPG Mediabrands MediaPost Communications / Apr 21, 2021

Social media is the most difficult medium overall for persons with disabilities -- including visual, hearing, speech and cognitive ones -- to use. That's the finding of a study conducted by IPG Mediabrands Magna, and is part of a report produced with sister unit IPG Media Lab.

https://www.mediapost.com/publications/article/362542/ipg-mediabrands-finds-social-is-the-most-difficul.html
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IPG Mediabrands Finds Social Is The Most 'Difficult' Medium For Persons With Disabilities 04/21/2021

MediaPost Communications

IPG Mediabrands MediaPost Communications / Apr 21, 2021

Native advertising formats including paid branded content and influencers now represent the biggest share of digital advertising budgets, supplanting options such as paid search, display, social and video in the media mix. That's the finding of a study conducted by Advertiser Perceptions late last year, which found that as branded content and influencer marketing combined represent 20% of digital advertising budgets.

https://www.mediapost.com/publications/article/362539/ad-execs-paid-contentinfluencers-now-the-biggest.html
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Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets 04/21/2021

MediaPost Communications

IPG Mediabrands MediaPost Communications / Apr 21, 2021

Verizon Media -- a division that includes Yahoo, AOL and Tech Crunch -- posted its second consecutive quarter of higher revenue -- up 10.4% in the first quarter to $1.9 billion. This includes a 26% hike in year-over-year in advertising revenue, recovering from the pandemic lows of a year ago.

https://www.mediapost.com/publications/article/362558/verizon-media-posts-another-strong-quarter-fios-v.html
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Verizon Media Posts Another Strong Quarter, Fios Video Records Subscriber Losses 04/22/2021

MediaPost Communications

IPG Mediabrands Exchange4Media / Apr 21, 2021

The Indian TV broadcasting industry continues to march ahead notwithstanding the digital onslaught that has impacted other mediums like print and radio. This fact is borne out by the recent TV Universe Estimates 2020 put out by Broadcast Audience Research Council India (BARC India).

https://www.exchange4media.com/media-tv-news/growth-in-tv-penetration-a-boon-for-broadcasters-amid-digital-onslaught-112458.html
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Growth in TV penetration a boon for broadcasters amid digital onslaught

Exchange4Media

IPG Mediabrands AdExchanger / Apr 21, 2021

"Brands can get more relevant placements, and publishers and platforms can get more monetization and allocate their inventory more efficiently" with Hive's contextual AI, Calpin said. For example, an airline might want to air its 15-second or 30-second spot after a scene in a TV show that features a vacation, Calpin said.

https://www.adexchanger.com/platforms/hive-raises-85-million-for-contextual-and-branded-content-ai/
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Hive Raises $85 Million For Contextual And Branded Content AI

AdExchanger

IPG Mediabrands StockNews.com / Apr 19, 2021

Shares of Interpublic Group of Companies, Inc. (IPG) have gained significantly over the past year on a surge in digital marketing amid the COVID-19 pandemic. Furthermore, we think its recent partnership with TikTok could strengthen its position in the advertising industry and boost its growth. Read on.

https://stocknews.com/news/ipg-is-interpublic-group-a-winner-in-the-advertising-marketing-industry/
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IPG: Is Interpublic Group a Winner in the Advertising/Marketing Industry?

StockNews.com

IPG Mediabrands SBC Americas / Apr 19, 2021

Sightline Payments, the financial technology supplier to the sports betting, lottery and gaming sectors, has appointed five new executives to its senior leadership team. John Gronen joins as Chief Financial Officer, while Jennifer Carleton will serve as the Company's Chief Legal Officer. Through its recent $100m funding round, the firm has also appointed Muriel Lotto [...]

https://sbcamericas.com/2021/04/19/sightline-payments-brings-in-new-talent-with-five-executives-added-to-senior-leadership-team/
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Sightline Payments brings in new talent with five executives added to senior leadership team

SBC Americas

IPG Mediabrands Best Media Info / Apr 19, 2021

The media industry is optimistic of the advertising expenditure touching a double-digit growth in the present calendar year as compared to 2020, despite the second wave of the Covid-19 pandemic wreaking havoc across the country.

http://bestmediainfo.com/2021/04/covid-19-surge-a-temporary-blip-unlikely-to-impact-advertising-expenditure-in-long-term-top-media-planners/
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Covid-19 surge a temporary blip, unlikely to impact advertising expenditure in long term: Top media planners

Best Media Info

IPG Mediabrands Campaign India / Apr 19, 2021

Speaking at AFAA's 'Inspiration Series', (Asian Federation of Advertising Association), RS Sodhi, managing director, Gujarat Cooperative Milk Marketing Federation (GCMMF), stated how Amul doubled its faith in advertising during the first lockdown in India. Sodhi began his talk with what he called 'the conclusion', elaborating on why the company did so.

https://www.campaignindia.in/article/at-amul-we-dont-check-if-our-advertising-is-working-or-not-rs-sodhi/469046
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At Amul, we don't check if our advertising is working or not: RS Sodhi | In-Depth

Campaign India

IPG Mediabrands Argus Press / Apr 16, 2021

NEW YORK--(BUSINESS WIRE)--Apr 16, 2021-- Former McCann Worldgroup Japan Chief Creative Officer, Alejandro Lopez, will serve as U.S. Head of Interpublic's newest creative practice, Mediabrands Content Studio (MBCS), effective immediately. Launched in November 2020 by Mediabrands Global Chief Content Officer, Brendan Gaul, MBCS is designed to network and grow the content capabilities within Mediabrands' agencies-UM, Initiative, Reprise, Rapport, MAGNA and Orion-around the world.

https://www.argus-press.com/news/national/article_a4452761-b01f-526a-bf76-ff1ccc9c232f.html
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Creative and Content Veteran Alejandro Lopez Appointed U.S. Head of Mediabrands Content Studio

Argus Press

IPG Mediabrands CampaignLive / Apr 16, 2021

NatWest has completed final pitch meetings and is due to make a decision within the next "two to three weeks", a source close to the review has confirmed. Zenith, the incumbent, has repitched against IPG Mediabrands' Initiative and WPP's M/SIX - the sister agency of The & Partnership, which holds the brand's creative account.

https://www.campaignlive.co.uk/article/pitch-update-zenith-faces-ipg-wpp-challengers-natwest-business/1713068
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Pitch Update: Zenith faces IPG and WPP challengers for NatWest business

CampaignLive

IPG Mediabrands Mumbrella / Apr 15, 2021

IPG Mediabrands' CEO Mark Coad has appointed Nick Durrant to the role of managing director of Magna.Magna is the group's media intelligence and investments division, described on its website as 'the centralised Mediabrands resource that develops intelligence, investment and innovation strategies for agency teams and clients.Durrant picks up leadership of the business after almost a [...]

https://mumbrella.com.au/ipg-mediabrands-magna-appoints-managing-director-almost-a-year-after-the-departure-of-victor-corones-678043
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IPG Mediabrands’ Magna appoints managing director almost a year after the departure of Victor Corones

Mumbrella

IPG Mediabrands CampaignLive / Apr 14, 2021

Mike Florence, PHD Media's highly regarded chief strategy officer, is leaving the Omnicom agency to join Gravity Road in a newly created global role. Florence, known to friends and colleagues as "Flo", will join the digital creative studio in June as global head of planning.

https://www.campaignlive.co.uk/article/movers-shakers-aviva-gravity-road-bountiful-cow-genie-ipg-mediabrands-itv/1712899
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Movers and Shakers: Aviva, Gravity Road, Bountiful Cow, Genie, IPG Mediabrands, ITV

CampaignLive

IPG Mediabrands AdNews / Apr 14, 2021

Nick Durrant is the new managing director of MAGNA, the IPG Mediabrands's media intelligence and investment division, in Australia. He has been general manager of investment at MAGNA since February last year and takes the managing director role after leading many primary decisions in clients' media investments in a turbulent 2020.

https://www.adnews.com.au/news/nick-durrant-appointed-md-of-mediabrands-magna
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Nick Durrant appointed MD of Mediabrands' MAGNA

AdNews

IPG Mediabrands Business Insider / Apr 14, 2021

Philippe Krakowsky, the new CEO of the No. 4 ad-holding company, isn't a typical advertising chief. In one of his first interviews as CEO, he discussed how IPG outperformed in a pandemic and plans to grow. But like the rest of the traditional ad industry, IPG faces competition for ad dollars and talent.

https://www.businessinsider.com/ipg-ceo-philippe-krakowsky-on-plans-to-grow-ad-giant-2021-4
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How IPG CEO Philippe Krakowsky Plans to Grow the Ad Giant

Business Insider

IPG Mediabrands ETBrandEquity.com / Apr 14, 2021

Over the past few years, the number of women at the junior level has grown. Still, women continue to be underrepresented at the leadership level. Bias impacts women's day-to-day work experiences and ability to advance. We are discussing the challenges women are facing in the workplace. #WhatItTakesToBeHer

https://brandequity.economictimes.indiatimes.com/news/advertising/remembering-the-boss-a-tribute-to-anil-billy-kapoor/82058927
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Remembering the boss

ETBrandEquity.com

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