IPG Mediabrands The Manila Times / Apr 13, 2021
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IPG Mediabrands News
IPG Mediabrands MediaPost Communications / Apr 12, 2021
Decades after Madison Avenue began utilizing interactive ads on the assumption they would perform better than conventional advertising, new scientific research from IPG Mediabrands' Magna and IPG Media Lab units, and Verizon Media, has proven it generates substantial lifts in a variety of attitudes and behaviors, including "brand favorability," "search intent," and fittingly, "interaction."
IPG Mediabrands Screen Rant / Apr 12, 2021
TikTok's new partnership with IPG Mediabrands will help its clients create content that resonates with TikTok audiences by working with creators. is planning to help brands expand their reach on its platform through a new partnership with media and marketing consultancy IPG Mediabrands.
Screen Rant
IPG Mediabrands MediaPost Communications / Apr 12, 2021
The killer app for interactive ads appears to be that they simply stand out, are good at generating attention, and make people curious enough to move on to the next stage and actually interact with them. That is the finding of a national survey conducted by IPG Mediabrands Magna and Media Lab units, along with Verizon Media.
IPG/Verizon Find Why People Interact With Ads 04/12/2021
IPG Mediabrands MediaPost Communications / Apr 12, 2021
The Cannes Lions this morning unveiled its 2021 juries for the festival's prestigious awards, and for the first time ever, women outweigh men as jurors (51% to 49%), including those participating in the Media Lions judging. Philippa Brown, worldwide CEO of Omnicom's PHD unit, will serve as Media Lions jury president.
Cannes Lions Unveils Jurors, Women Now The Majority 04/12/2021
IPG Mediabrands MediaPost Communications / Apr 12, 2021
GroupM's Wavemaker unit has made two key hires, naming Amazon's Delphine Fabre-Hernoux Chief Data and Analytics Officer, and ad agency vet Alex Norman Chief Growth Officer. The appointments follow Wavemaker's recent hiring of Vinny Rinaldi as head of investment and activation, and all three executives will sit on the agency's executive committee.
Wavemaker Adds To C-Suite: Recruits Data, Growth Officers 04/13/2021
IPG Mediabrands Times of India / Apr 12, 2021
Mumbai: Anil Kapoor, one of the doyens of the Indian advertising industry, passed away in Mumbai on Monday. Kapoor, who was chairman emeritus at Draft FCB+ Ulka, was 73. Kapoor was battling cancer and he leaves behind his wife Rita, actor son Ram, and daughter Aruna.
Ad veteran Anil ‘Billy’ Kapoor passes away
Times of India
IPG Mediabrands Exchange4Media / Apr 12, 2021
Anil Kapoor, Chairman Emeritus at DraftFCB+ Ulka, has passed away. Kapoor had been battling cancer for a long time. He was former Managing Director & CEO, FCB-Ulka Group. Among the many achievements of Kapoor, he was appointed as a member of the FCB Worldwide (Foote, Cone & Belding) Board, New York in August 2019, thus becoming the first Indian advertising agency head to be a part of the apex worldwide board.
FCB Ulka’s Anil Kapoor no more
Exchange4Media
IPG Mediabrands Taiwan News / Apr 12, 2021
Highlights of Office Market: HONG KONG SAR - Media OutReach - 12 April 2021 - While office and retail rental performance went in the same downward direction, retail sales picked up gradually from the already-bottomed baseline since 4Q 2020.
Taiwan News
IPG Mediabrands Adweek / Apr 12, 2021
Ask just about any agency what its greatest asset is, and the answer, invariably, will be its people. That was never truer than in 2020, when clients faced critical questions about how best to reach consumers, or even fundamentally reinvent their business, while reacting to the pandemic.
Adweek
IPG Mediabrands Valdosta Daily Times / Apr 12, 2021
NEW YORK--(BUSINESS WIRE)--Apr 12, 2021-- Reprise Commerce, the global specialty eCommerce unit of performance marketing agency Reprise, today announces that is has been awarded new business by DeMert Brands to build and manage the beauty expert's online storefront, as well as develop a retail media advertising strategy.
Reprise Commerce Lands DeMert Brands as Its First Direct US Client
Valdosta Daily Times
IPG Mediabrands Fortune / Apr 9, 2021
Due diligence on Bitcoin, targeted pay, and everything else the CFO Daily newsletter covered this week.
Fortune
IPG Mediabrands AdWorld / Apr 9, 2021
Mark O'Flaherty has been appointed director of Core Learning, part of Core, Ireland's largest marketing communications company. O'Flaherty joined Core in 2016 as development director where he focuses on analysing the organisational needs for development and the training needs of new recruits. In his new role, he will expand his responsibilities to encompass the learning [...]
AdWorld
IPG Mediabrands Irish Examiner / Apr 9, 2021
Here is a selection of people starting new roles with Bank of Ireland, Cognate Health, Core Learning, PM Group, Vivasure and ifac. Conor Magee has been appointed head of manufacturing on the Bank of Ireland business banking team. He joins from Cargotec, a global manufacturer of industrial equipment for cargo handling and transport, where he worked in Ireland, China and Finland.
Irish Examiner
IPG Mediabrands Branding in Asia Magazine / Apr 8, 2021
Senior Charles Schwab executive Marlene Pelage is joining IPG Mediabrands, the media and marketing solutions division of Interpublic Group, as Global Chief Financial Officer. Pelage is replacing Guy Beach, who is being promoted to the role of Global President at IPG Mediabrands.
IPG Mediabrands Appoints New Global CFO and Global President
Branding in Asia Magazine
IPG Mediabrands CFO Dive / Apr 8, 2021
IPG Mediabrands named former Charles Schwab CFO Marlene Pelage its global CFO, replacing Guy Beach, who was promoted to global president. The company is the media and marketing solutions division of advertising giant Interpublic Group. Both Pelage and Beach report to Mediabrands CEO Daryl Lee.
CFO Dive
IPG Mediabrands CampaignLive / Apr 8, 2021
IPG Mediabrands has promoted global chief financial officer Guy Beach to the role of global president, and hired senior Charles Schwab executive Marlene Pelage to replace him as CFO. Beach has been CFO for two years and faced the task of steering the company through the challenges of the pandemic.
IPG Mediabrands unveils new global president
CampaignLive
IPG Mediabrands Arabian Marketer / Apr 8, 2021
IPG Mediabrands has promoted global chief financial officer Guy Beach to the role of global president and has hired senior Charles Schwab executive Marlene Pelage to replace him as CFO. Senior Charles Schwab executive Ms Pelage is joining IPG Mediabrands as Global Chief Financial Officer, effective immediately.
IPG Mediabrands Names New Global CFO & Global President
Arabian Marketer
IPG Mediabrands AList / Apr 8, 2021
This week in social media news, TikTok debuts a tool that lets brands creative native video ads on desktop, Reddit creates an ad resource hub, TikTok and IPG Mediabrands announce a creator accelerator program and Facebook launches new dynamic ads for streaming.
AList
IPG Mediabrands Social Media Today / Apr 8, 2021
Social Media Today