IPG Mediabrands The Drum / Apr 8, 2021
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IPG Mediabrands News
IPG Mediabrands cynopsis.com / Apr 8, 2021
Thursday April 8, 2021 Today's Premieres ABC: "Rebel" at 10p Cooking: "Fire Masters" at 9p Crackle: "Going From Broke" Food Network: "Chef Boot Camp" at 10p Freeform: "Everything's Gonna Be Okay" at 10p Netflix: "The Way of the Househusband" Paramount+: "No Activity" UP: "Bringing Up Bates" at 9pToday's Finales HBO: "Exterminate All the Brutes" at 10p WE tv: "The Ts Madison Experience" at 10p IN THE NEWS YouTube remains the most prevalent social media platform in the US, according to a new Pew study - and it's still growing.
04/08/21: Fox orders season three of "Duncanville"
cynopsis.com
IPG Mediabrands Extra.ie / Apr 8, 2021
The Marketing Society of Ireland's Future Council returns for its spring event, Should advertising be informative or entertaining?, on Wednesday, April 14 at 5:45pm. Tickets (€10) can be purchased from Eventbrite. The event, which will take place virtually and be open to a limited number of attendees, will see guests debate the merits of branded entertainment and provide a platform for networking.
Extra.ie
IPG Mediabrands Times Now / Apr 8, 2021
New Delhi: Indian Premier League (IPL), which starts from tomorrow (April 9), likely to see significant decline in its out-of-home revenues as brands are pulling out of co-promotions and off stadium marketing activities they had inked with bars, clubs and restaurants for live screenings of matches amid the second wave of Covid-19, the Economic Times mentioned in a report citing industry executives.
Times Now
IPG Mediabrands Watertown Public Opinion / Apr 7, 2021
NEW YORK--(BUSINESS WIRE)--Apr 7, 2021-- Senior Charles Schwab executive Marlene Pelage is joining IPG Mediabrands, the media and marketing solutions division of Interpublic Group, as Global Chief Financial Officer, effective immediately. Pelage is replacing Guy Beach, who is being promoted to the role of Global President at IPG Mediabrands.
IPG Mediabrands Branding in Asia Magazine / Apr 7, 2021
IPG Mediabrands and TikTok are joining forces to spearhead a creator and content accelerator initiative designed to drive brands to the center of culture. The two companies will co-create a series of custom programs for IPG Mediabrands' clients, helping them build a presence on TikTok by tapping into the platform's community of creators.
IPG Mediabrands and TikTok Team Up to Build Creator Program
Branding in Asia Magazine
IPG Mediabrands Business Insider / Apr 7, 2021
IPG Mediabrands hired former Charles Schwab finance chief Marlene Pelage as its new CFO. Her predecessor Guy Beach was promoted to the new role of global president. Mediabrands has been one of the holding company's strongest divisions during the pandemic. See more stories on Insider's business page.
IPG Mediabrands Names New CFO, Global President
Business Insider
IPG Mediabrands SHOOT Online / Apr 7, 2021
IPG Mediabrands and TikTok are joining forces to spearhead a creator and content accelerator initiative. IPG Mediabrands and TikTok will co-create a series of custom programs for IPG Mediabrands' clients, helping them build an authentic presence on TikTok by tapping into the platform's community of creators.
IPG Mediabrands O'Dwyer's PR News / Apr 7, 2021
Tik Tok partners with IPG Mediabrands on a three-year initiative to provide the network's clients with custom programs to help them build 'an authentic presence' on the platform... New York Times columnist Frank Bruni is heading to Duke University....Amazon accounts for more than 10 percent of all digital ads in the U.S., according to a report from research firm eMarketer.
Media Maneuvers: Tik Tok Partners with IPG Mediabrands
O'Dwyer's PR News
IPG Mediabrands Marketing Interactive / Apr 7, 2021
TikTok has partnered with IPG's Mediabrands to curate a creator and content accelerator initiative "Creator Collective" for brands. Under the partnership, the two companies will co-create a series of custom programmes for Mediabrands' clients that aims to help them build an authentic presence on TikTok by tapping into the platform's community of creators.
IPG Mediabrands Mumbrella / Apr 7, 2021
IPG Mediabrands has partnered with TikTok to co-create a series of custom programs that will help its client build a legitimate presence on the content platform by tapping into its community of creators.TikTok will create a bespoke 'Creator Collective' that will provide guidance to IPG Mediabrands' clients to ensure their content is culturally relevant and [...]
Mumbrella
IPG Mediabrands AdExchanger / Apr 7, 2021
Here's today's AdExchanger.com news round-up... Want it by email? Sign up here. Grabbing Share Watch out, Google and Facebook - Amazon is catching up. According to eMarketer, Amazon's share of the digital ad market in the United States grew to 10.3% last year, up from 7.8% in 2019, The Wall Street Journal reports.
AdExchanger
IPG Mediabrands cynopsis.com / Apr 7, 2021
With Exclusive Digital Video Feeds of Music, CYNOPSIS MESSAGE FROM KATZ DIGITAL VIDEO Introducing: KATZ LIVE from Katz Media Group THE FIRST EVER LIVE STREAMING MARKETPLACE Sports, E-Sports and Entertainment AVAILABLE TO TARGET YOUR AUDIENCE To get started, visit us at KATZ LIVE When and Where They Consume Media, LIVE!
04/07/21: Scripps' Newsy goes OTA
cynopsis.com
IPG Mediabrands Adweek / Apr 7, 2021
Plus, Lil Nas X is the ultimate marketer Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here .
Adweek
IPG Mediabrands Yahoo Finance UK / Apr 7, 2021
Bids, sales, cut-off price, pro rata and yield are presented in the table below: ISINBid mill. DKK (nominal)Sale mill.DKK (nominal)Cut-off pricePro rataYield99 23997 DGB 0.25% 15/11/20223,4602,360101.270100 %-0.54 % p.a.99 24102 DGB 0.00% 15/11/20312,2601,840100.32100 %-0.03 % p.a.Total5,7204,200 Settlement: 9 April 2021.
IPG Mediabrands Campaign India / Apr 7, 2021
The Advertising Club's latest episode of 'Vice and Versa' saw Shashi Sinha, CEO, IPG Mediabrands India debate with Boria Majumdar, sports journalist, historian and author, whether there is life beyond cricket in Indian sports. Sinha spoke for the topic while Majumdar spoke against it. Gautam Bhimani moderated the event.
Campaign India
IPG Mediabrands Indiantelevision.com / Apr 7, 2021
NEW DELHI: The countdown has begun for one of the biggest cricketing events - the 14th edition of Vivo IPL 2021. The sporting extravaganza will return home after two years following a stellar show in the United Arab Emirates last November.
Will IPL 2021 prove to be a brand marketer's delight?
Indiantelevision.com
IPG Mediabrands Social Media Today / Apr 6, 2021
TikTok has announced a new partnership with IPG Mediabrands, which will see the two entities create a series of new programs to connect IPG's slate of brands to expanded promotional opportunities on the short video platform. "Today, IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative designed to drive brands to the center of culture.
Social Media Today
IPG Mediabrands MediaPost Communications / Apr 6, 2021
To tap into the burgeoning online video streaming marketplace, Facebook today unveiled a new advertising unit formatted specifically to promote subscription video-on-demand (SVOD) services via Facebook's feeds. The new units (see example below), dubbed "Dynamic Ads for Streaming," or DAS, are aimed at film and/or TV streaming advertisers, enabling them to automatically generate unique ads for each of their titles without the need to configure individual ads.
Facebook Unveils New Ad Units Tailored For Streamers 04/06/2021
IPG Mediabrands MediaPost Communications / Apr 6, 2021
Surprising movie analysts, Warner Bros. "Godzilla vs. Kong" scored an unexpectedly strong box-office result: $48.5 million over the recent five-day weekend, says IMDb's Box Office Mojo. This was the biggest opening for a theatrical movie since the pandemic began in mid-March 2020. Previously, the best result during this period was for Warner Bros.'
'Godzilla vs. Kong' Scores At Box Office, Heavy National TV Sports Advertising 04/06/2021