IPG Mediabrands Cheddar / Apr 6, 2021
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IPG Mediabrands SportBusiness / Apr 6, 2021
Greek broadcasters have been handed a first-round bid deadline of April 27 by which to submit their offers for a suite of Uefa men's national team rights across the 2022-28 period. Cookies & Privacy This website uses cookies to improve your experience and for advertising services.
SportBusiness
IPG Mediabrands CMO / Apr 6, 2021
A two-speed recovery from the COVID advertising downturn is underway in the local ad market, with advertisers showing clear preferences for media less impacted by the pandemic, according to the latest Standard Media Index (SMI) report.
IPG Mediabrands Ireland's Marketing & Media Monthly Magazine / Apr 6, 2021
Mark O'Flaherty has been appointed director of Core Learning. He first joined the Core in 2016 as development director focusing on analysing the organisational needs for development and the training needs of new recruits. He will now expand his responsibilities to encompass the learning and CPD needs for Core's 330 employees across its various practices.
O'Flaherty made director of Core Learning
Ireland's Marketing & Media Monthly Magazine
IPG Mediabrands MediaPost Communications / Apr 5, 2021
Surprising movie analysts, Warner Bros. "Godzilla vs. Kong" scored an unexpectedly strong box-office result: $48.5 million over the recent five-day weekend, says IMDb's Box Office Mojo. This was the biggest opening for a theatrical movie since the pandemic began in mid-March 2020. Previously, the best result during this period was for Warner Bros.'
'Godzilla vs. Kong' Scores At Box Office, Heavy National TV Sports Advertising 04/06/2021
IPG Mediabrands AdNews / Apr 5, 2021
In 2020, the COVID-19 pandemic hit advertising spend hard, shrinking traditional media revenue further. We speak to media agencies for their thoughts on how, and when, the sector will recover. During the recent senate committee hearing on the news media bargaining code, Senator Alex Gallacher asked the government whether it was using the piece of legislation to try to save a sinking ship.
AdNews
IPG Mediabrands MediaPost Communications / Apr 2, 2021
Last week, we explored how marketers are re-prioritizing their target audiences to keep pace with the changing consumer preferences and behaviors that defined 2020. Once again, intent data suggests that marketer and agencies interest in "web copy," "web content," "target audience" and "audience segmentation" continues to hold strong among both brands and agencies alike.
Interest In 'Marketing Reporting' Soars 04/02/2021