
Ford Motor Co. is launching a new digital platform for used-vehicle sales, a move aimed at increasing the Dearborn automaker's market share as new online startups compete for the favor of consumers and investors alike. The platform, branded Ford Blue Advantage, will allow Ford's 3,100-member dealership network to list and sell their used-vehicle inventory in a single digital marketplace.
Ford to launch new digital platform to sell used vehicles
The Detroit News



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