Overview
Everything we do at Sunrun is driven by a determination to transform the way we power our lives. We know that starts at the individual employee level. We strive to foster an environment you can thrive in through our commitment to diversity, inclusion and belonging.
A renewable energy revolution is beginning to blossom into the world’s largest industrial transformation since the personal computer. The aging and vulnerable electrical grid is rapidly being supplemented by rooftop solar and rechargeable batteries. That evolution is about to explode as drivers flock to EVs and fuel those cars with electricity from home, spiking demand for sustainable, reliable, and affordable electricity. Sunrun is in the driver’s seat to lead this energy revolution as America’s leading residential solar and renewable energy provider. The company’s leadership team embraces a fast-paced, entrepreneurial mindset to seize this unique opportunity in history and position Sunrun as an aspirational, beloved technology consumer brand for a faster, cleaner, safer, easier, more efficient home of the future.
As the Marketing Automation Manager, you’ll work cross-functionally to plan and deliver email and SMS campaigns that drive customer acquisition, solution adoption, customer retention, and satisfaction. The ideal candidate will have a strong understanding of CRM systems, marketing automation, email, and SMS best practices to help turn business requirements into reality. You’ll be a critical part of the customer and prospect communications strategy and execution, supporting stakeholders across the organization to improve the customer journey throughout the lifecycle.
Responsibilities
• Manage end-to-end marketing automation projects, primarily for consumer-facing email and SMS campaigns and flows in Salesforce Marketing Cloud
• Run kickoff meetings to gather requirements and align stakeholders, create timelines and assign action items to appropriate team members within the team's project management software (Asana)
• Work closely with Marketing Automation developers, data architects, designers, and copywriters to create compelling communications campaigns
• Keep all stakeholders informed of project progress, decisions, and priorities
• Enforce quality control through QA, legal review, and stakeholder approval
• Review and report on KPIs to identify opportunity areas to drive greater engagement, conversion, and advocacy with our customers
• Develop hypotheses and deploy A/B tests to improve performance
• Assist and/or lead journey mapping exercises
• Work closely across partners in the Customer Experience, Brand, Operations, Legal, Design, Data, and Technology teams
• Conduct retros at the end of each project, document lessons learned, and implement improvements for future initiatives
Qualifications
• 4-7 years of lifecycle marketing experience, specific to email and SMS
• Expertise and admin experience with Salesforce Marketing Cloud
• Excellent multi-tasker able to manage expectations and execute at a high level across several stakeholder groups
• Experience with 1:1 data and content personalization
• Hunger to experiment and innovate with new tools and technologies
• Ability to navigate intricacies of CRM structure and define logic based on object/field locations
• Data-focused with experience managing A/B testing initiatives, from all stages including insight, hypothesis, test execution, and measurement
• Competent grasp of changes and requirements across privacy, GDPR, CCPA, TCPA, and CAN-SPAM policies
• Strong stakeholder management and interpersonal skills
• Excellent communication skills, both written and verbal
• Tight attention to detail and appreciation for the value of process and documentation
Please note that the compensation information that follows is a good faith estimate for this position only and is provided pursuant to acts, such as The Equal Pay Transparency Act. It assumes that the successful candidate will be located in markets within the United States that warrant the compensation listed. Candidates in locations outside this local area may have a different starting salary range for this opportunity which may be higher or lower. Please speak with your recruiter to learn more.
Starting salary/wage for this opportunity:
$92,183.18 to $122,910.90
Other rewards may include annual bonus eligibility, which is based on company and individual performance, short and long term incentives, and program-specific awards. Sunrun provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO). A candidate’s salary history will not be used in compensation decisions.
This description sets forth the general nature and level of the qualifications and duties required of employees in this job classification, as well as some of the essential functions of this role. It is not designed to be a comprehensive inventory of all essential duties and qualifications. If you have a disability or special need that may require reasonable accommodation in order to participate in the hiring process or to perform this role if you are offered employment, please let us know by contacting us at candidateaccomodations@sunrun.com.