Looking for a hands-on organized, and result-oriented Field and Channel Marketing Manager to lead demand generation, event planning, and execution with the intent to create a pipeline in support of sales. A can-do positive approach is needed, and a desire to work in a fast-paced/ever-changing environment. Successful candidates will have extensive field marketing experience in cyber security and experience working in a reseller channel environment.
Job Responsibilities:
• Planning and executing a lead generation-driven field marketing strategy primarily focused on field marketing and events (proprietary and 3rd party)
• Researching and assessing relevant industry and technology events meeting event sponsorship requirements based on desired outcomes e.g., 1:1 meeting with our target customers and brand awareness with a specific cost per lead.
• Plan, develop, and implement marketing campaigns to support main business objectives and sales growth with channel partners.
• Collaborate with internal cross-functional teams and external partners to execute all events including development of creative assets, demo productions, material, and team logistics.
• Strong analytical skills with a focus on details
• Be the main point person for all regional events coordination and assessment.
• Identify opportunities to engage existing customers and attract and engage prospects.
• Accountable for tracking budget, ROI, and number of MQLs of each event by collaborating with sales, marketing, and channel leadership.
• Responsible for managing the onsite logistics for facilitating the event, providing social support during regular non-event periods, and managing the settlement of online/offline marketing support with the third-party vendor.
• End-to-end Management of field and partner marketing projects from planning as per the client's requirement and building a plan of action to estimating the overall budget.
• Educate partners where required on marketing MDF guidelines, marketing tools and programs.
• Attend conference calls with partners – CAM lead, marketing support.
• Manage MDF budget and spending.
• Facilitate approval of partner marketing contracts
• Responsible for both lead acquisition and lead nurturing campaigns, and other campaigns in regional campaign creation; participating in these promotional activities for promoting products by campaigning and by social media marketing.
• Closely working with the sales, marketing, and partner teams, product marketing team, and regional campaign team to evaluate the total impact of the marketing event, and gather feedback from them regarding its success in generating demand for the product/service
Requirements:
• 4+ years of experience in B2B marketing, experience in the marketing technology sector is preferred.
• Hands-on and familiar with field marketing planning and execution
• Equally comfortable working cross-functionally and independently
• Digital native that is up to date with current digital marketing trends and technology, with the ability to adapt to using different tools.
• Ideal candidate to reside in East or Central timezone of United States.
• Previous experience with inbound marketing and sales software such as HubSpot & Salesforce
• Channel Marketing experience.
• Strong oral, written, and verbal communication skills.
• Demonstrated track record in field marketing.
• Strong organizational skills with an emphasis on time management
• Strong interpersonal skills and negotiation skills
• Ability to work independently or in groups.
• Travel up to 30%.
• App knowledge: Excel, Zoom Webinar, PowerPoint, SFDC, SAP, DocuSign